1. Reaching millennials: implications for advertisers of competitive sporting events that use animals Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author) Format: Journal article Publication Date: 2016 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426 Journal Title: Journal of Applied Communications Journal Title Details: 100(2) : 73-85