17 pages, Agricultural mechanics is a prominent agricultural subject matter area in many agricultural education programs throughout Georgia. Hainline and Wells (2024) indicated that early-career agriculture teachers often have different agricultural mechanics professional development (PD) needs than their more-experienced colleagues. Hence, our study focused on early-career agriculture teachers. We used human capital theory (HCT) to theoretically underpin our study. To conduct our study, we used a valid and reliable research instrument that contained eight demographics items and 65 agricultural mechanics items. Wells and Hainline (2021) previously used this instrument to conduct their national-level study of agriculture teachers’ agricultural mechanics PD needs. We distributed this instrument via e-mail to 253 early-career agriculture teachers throughout Georgia; however, only 243 emails delivered successfully. Seventy-six teachers provided usable data, yielding a 31.3% response rate. Using mean weighted discrepancy scores (MWDS), we found that the greatest PD needs among early-career Georgia agriculture teachers were: (1) American Welding Society (AWS) standards for welding procedures, (2) Procedures for structural welding, and (3) Principles of metallurgy (ex. identifying metals, proper use of metals, etc.). We recommend that Georgia agricultural education stakeholders use our findings to structure PD sessions that address early-career Georgia agriculture teachers’ greatest agricultural mechanics PD needs. We advise that scholars should engage with mid- and late-career Georgia agriculture teachers to examine their agricultural mechanics PD needs as well.
18 pages, Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B03993
Notes:
See B04086 for original, In: Rewarding careers in a dynamic industry ... agriculture. [s.l.] : National Association of State Universities and Land Grant Colleges, [196- ]. 1 p.
