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    Start Over Subject Term young adults Subject Term media use

    3. Using rich media to promote knowledge on nutrition and health benefits of pecans among young consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tong, Xiao (author), Szacilo, Amy (author), Chen, Hsiangting (author), Tan, Libo (author), and Kong, Lingyan (author)
    Format:
    Journal article
    Publication Date:
    2022-09-13
    Published:
    Netherlands: Elsevier B.V.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12802
    Journal Title:
    Journal of Agriculture and Food Research
    Journal Title Details:
    Vol. 10
    Notes:
    7 pages, Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of nutrition education brochure that utilizes two information formats-rich media and traditional media-for promoting nutritional knowledge of pecans among young consumers. The experiment followed a between-subjects 2 x 2 design. Four versions of digital brochures were developed to manipulate two independent variables: video (absent vs. present) and recipe (absent vs. present). The findings indicated that including a video in the digital brochure can help increase consumers’ perceived information quality, and recipe content can help increase consumers' trust in the nutrition information and information source. The results also showed that for consumers with a lower prior knowledge regarding pecans, educational materials including a video were more effective than materials without a video. Such strategies to promote pecan consumption could benefit the pecan industry as well as public health.