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    433. The readability of written mass mailing material produced at the county level of the Alabama Cooperative Extension Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Earl C. (author), Verma, Satish (author), and Johnson: Director, Sunbelt Agricultural Exposition, University of Extension Service, University of Georgia Extension Service, Tifton, GA; Verma: Program Development Specialist, Cooperative Extension Service, Louisiana State University, Baton Rouge, LA
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06382
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    76 (1) : 49-57
    Notes:
    James F. Evans Collection, Alabama county Extension agents' circular letters and newsletters (2.5 million pieces in 1988) were found to be two grade levels higher than the reading level of the average U.S. adult, and 85 percent of Alabama 4-Hers. If this means that these materials are difficult to understand, agents need to write pieces aimed at lower reading grade levels. The study showed that agents would increase readability if they devoted more time to writing. Sensitizing agents to this need and providing learning opportunities in writing for readability are suggested. (original)

    434. The rhetoric of risk in the news about pandemics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serra, Joaquim (author) and International Association for Media and Communication Research, London, UK.
    Format:
    Abstract
    Publication Date:
    2010-07-18
    Published:
    Sweden
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36234
    Notes:
    Retrieved 03/22/2011, Via online. Page 19 in Book of Abstracts: Crisis Communication of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.

    437. The story behind Green Mountain Grown

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Navarra, Katie (author)
    Format:
    Journal article
    Publication Date:
    2019-02-07
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10222
    Journal Title:
    AAEA ByLine
    Notes:
    9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.