USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08947
Notes:
Page 5 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of Bulletin 2, Department of Agricultural Journalism, University of Wisconsin, Madison. 1929. 14 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08951
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief summary of U.S. Extension Service Circular 78. 1928. 17 pages.
USA: Kansas State Agricultural College Press, Manhattan, Kansas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09193
Notes:
Page 26 in Nelson Antrim Crawford (ed.), Weavers with words: some verse and prose about newspapers and newspaper folk. Kansas State Agricultural College Press, Manhattan, Kansas. 47 pages.
USA: Prentice-Hall, Inc., Englewood Cliffs, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09196
Notes:
Pages 382-387 in C. Winfield Scott and Clyde M. Hill (eds.).(1954) Public education under criticism. Prentice-Hall, Inc., Englewood Cliffs, New Jersey. 413 pages., Published in Progressive Education, 1952, pp. 119-122, and reprinted in this book by permission.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09533
Notes:
Eugene A. Kroupa Collection, 263 pages., Detailed resource for teaching agricultural journalism. Includes discussion topics,sample writing exercises, assignments, copy reading marks, media terms, reference shelf, and other teaching aids.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09667
Notes:
Summary notes from a podcast presented to members of the Agricultural Communicators Network (AAEA) by Greg Horstmeier, editor-in-chief of DTN, Omaha, Nebraska. 1 page.
15 pages., ISSN-1042-0541, Via ERIC., Employers have identified oral and written communications skills to be the most important skills graduates should possess when entering the workforce. In order for faculty to better understand their students' oral and written communications skills, they should understand what apprehension the students have toward oral and written communications. Specifically, no studies have been found that explore communication apprehension (CA) or writing apprehension (WA) in agricultural communications students. The purpose of this study was to qualitatively explore agricultural communications students' perceptions of CA and WA. Participants believe agricultural communications instructors set up an environment that is conducive to changing behavior. However, students realized and identified areas of improvement that could help them lower their CA and WA. Recommendations for practice are provided in order to help alleviate CA and WA in agricultural communications students.
9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.
Nair, P.K.R. (author) and Nair, Vimala D. (author)
Format:
E-book
Publication Date:
2014
Published:
International: Springer International Publishing, Switzerland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10617
Notes:
142 pages., via UI online catalog., Intended primarily for early career professionals as students, scientists, and scholars in agriculture and natural resources. Addresses their trials, tribulations, and frustrations in authoring scientific publications in English language.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10668
Notes:
Eugene A. Kroupa Collection, Comprehensive teaching resource used by Professor Schoenfeld in the School of Journalism and Mass Communication, University of Wisconsin, Madison. Includes class assignments. Highly compatible with rural journalism. 119 pages.
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10711
Notes:
69 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Features award-winning article and photos in this national recognition program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10730
Notes:
#980, Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 15 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 5 pages., Author's guidelines for preparing and presenting speeches, plus selected experiences and perspectives about public speaking.
Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10751
Notes:
45 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Indexed resource involving 14 aspects of style used by Farm Journal magazine.
The award-winning editorial (two pages)is attached to this document. It is available online at https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle., Via online issue. 2 pages., This editorial was written by the author of the winning entry in the Editorial Opinion category, 2019 AAEA communications contest.
3 pages., Journalism faculty member offers six suggestions dietetics professionals can use in "fielding phone calls from the media and answering requests to help the public intelligently sort out the confusing and alarming information" about food-related diseases and other health risks.
11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
Identified online via keyword search of UI eCatalog, Examines the inter-relationship between journalism and poetry in the 19th century, when poems on topical issues regularly appeared in newspapers alongside prose reports of the same events.
Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
Online via keyword search of UI Library eCatalog and Elsevier.com. Open access., Author offers "practical advice for developing, delivering and evaluating effective science communication initiatives, based on over a decade of experience as being a professional science communicator."
Online via keyword search of UI Library eCatalog., Report of an interdisciplinary journalism project involving relationships between information gathering and reporting in the mass media and in medical communications. Involved links between fishmeal and the fish farming industry in Peru.
Online via keyword search of UI Library eCatalog., Sampling of Twain's writing style in his reporting for the Sacramento Daily Union newspaper in covering horse races, the livestock show, attractions, incidents, and other activities at the California state fair in 1866.
Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.
Online from publication., Essay about the career, writings, and perspectives of a long-time faculty member at the University of Montana. One perspective emphasized: "Aging is unavoidable. Growing up, though, takes work."
Aylward, Larry (author) and Turf and Ornamental Communicators Association, New Prague, Minnesota.
Format:
Report
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25520
Notes:
Case histories section of web site. 8 pages., First place environmental stewardship article in the 2004 TOCA writing contest, with comments from author and judges.
Newsplex at the University of South Carolina., Author argues that the only things about convergence that are new are some terms and the fact that duties once the prerogative of the news editor and the photographer and techniques used in newspapers and magazines now are relegated to the news reporter.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25899
Notes:
Report of a session, "How to make a big story bigger," at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26068
Notes:
Bulletin 3, Centre for Alternative Agricultural Media, Karnataka, India. 3 pages., Compares writing by farmers with that by subject experts/extension workers. "It could be clearly seen that 'farmer writing' is qualitatively better than 'writing for farmers' on various grounds."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26454
Notes:
Presented at the Agricultural Media Summit, Louisville, Kentucky, July 30, 2007. 15 pages., Describes functions headlines can perform beyond merely informing. Present the Nexus Method of writing headlines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26478
Notes:
324 pages., Author documents ways in which agriculture and rural culture stirs the artistic impulse, in many forms. Examines evidence in art, literature, farm magazines, rural radio, country music.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Posted at http://home.intekom.com/tm_info/rw90525.htm, Author suggests wording to use (e.g., genetic engineering) and wording to avoid (e.g., biotechnology) in communicating negatively about biotech foods.
Posted at http://home.intekom.com/tm_info/rw90525.htm, Author suggests wording to use (e.g., terminator) and wording to avoid (e.g., gene protection) in communicating negatively about biotech foods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28079
Notes:
Pages 95-99 in Martin W. Bauer and Massimiano Bucchi (eds.), Journalism, science and society: science communication between news and public relations. Routledge, New York, New York. 286 pages., Examines the uneasy relationship between science and journalism, including influences on coverage of issues such as environment and conservation.
Via online issue. 5 pages., Cited in "Jon Marshall's News gems: highlighting the best in American Journalism," Society of Professional Journalism, for a distinctive, punchy writing style.
