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31. What's that you say? Capitalizing on "word of mouth"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jordan, Lani (author)
Format:: Journal article
Publication Date:: 2006-10
Published:: USA: Cooperative Communicators Association, Lubbock, Texas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24808
Journal Title:: CCA News
Journal Title Details:: : 2-3

32. Why word of mouth works

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2005-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23094
Journal Title:: Agri Marketing
Journal Title Details:: 43(7) : 38