Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11678
Notes:
2 pages., Online from publisher., Brief summary of responses to a non-probability email survey among U.S. farmers and ranchers regarding COVID-19 and its ramifications on their livelihoods and farm-radio listening habits. Findings indicated that respondents "are listening to farm radio during the pandemic for timely, accurate news. Responses averaged 8.7-8.8 (scale of 1 [poor] to 10 [excellent] in terms of timeliness, accuracy and credibility of farm broadcaster delivering farm news, weather, markets and ag information.
International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
Notes:
3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."
7 pages., via online journal., Climate services entail providing timely and tailored climate information to
end-users in order to facilitate and improve decision-making processes.
Climate services are instrumental in socio-economic development and
benefit substantially from interdisciplinary collaborations, particularly
when including Early Career Researchers (ECRs). This commentary
critically discusses deliberations from an interdisciplinary workshop
involving ECRs from the United Kingdom and South Africa in 2017, to
discuss issues in climate adaptation and climate services development in
water resources, food security and agriculture. Outcomes from the
discussions revolved around key issues somewhat marginalized within
the broader climate service discourse. This commentary discusses what
constitutes “effective” communication, framings (user framings, mental
models, narratives, co-production) and ethical dimensions in developing
climate services that can best serve end-users. It also reflects on how
ECRs can help tackle these important thematic areas and advance the
discourse on climate services.
Robertson, Michael J. (author), Preston, Nigel P. (author), and Bonnett, Graham D. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08788
Notes:
Pages 155-172 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Kang, Jungyun (author), Kim, Hyungsin (author), Chu, Hosang (author), Cho, Charles H. (author), and Kim, Hakkyun (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08837
Notes:
Pages 135-148 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09509
Notes:
Online via NAFB website. 12 pages., Responses to the 2014 AMR farmer radio listening rating study (33 states) conducted by AMI Ag Media Research, Sioux Falls, South Dakota.
Manige, Sidramappa V. (author), Patil, Manjunath (author), Kumar, Pradeep (author), Kantharaju, V (author), Prabha, Basava (author), and KVK, Gulbarga, University of Agricultural Sciences, Raichur - 585 101, India.
Format:
Journal article
Publication Date:
2013
Published:
India: University of Agricultural Sciences; Dharwad; India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08228
Experiment using a commercial service called Reuters Market Lights. Market, weather and other information provided to farmers by mobile phones resulted in no statistically significant average treatment effect on the prices received by farmers, crop losses resulting from rainstorms, or the likelihood of changing crop varieties and cultivation practices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00032
Notes:
The Indian Government is planning an interactive spoken web service, giving farmers farming information, weather and climatic details via a toll-free number.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07333
Notes:
Pages 119-143 in Anna-Katharina Hornidge and Christoph Antweiler (eds.), Environmental uncertainty and local knowledge: Southeast Asia as a laboratory of global ecological change. Transcript, Bielefeld, Germany. 284 pages., Examines farmer adaptation to traditional weather knowledge and "modern" meteorological information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37285
Notes:
See C37280 for original, Page 6 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
