Gonzalez, Hernando (author / Assistant Professor, Department of Agricultural Journalism, University of Wisconsin, Madison) and Assistant Professor, Department of Agricultural Journalism, University of Wisconsin, Madison
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03021
Experiment using a commercial service called Reuters Market Lights. Market, weather and other information provided to farmers by mobile phones resulted in no statistically significant average treatment effect on the prices received by farmers, crop losses resulting from rainstorms, or the likelihood of changing crop varieties and cultivation practices.
Manige, Sidramappa V. (author), Patil, Manjunath (author), Kumar, Pradeep (author), Kantharaju, V (author), Prabha, Basava (author), and KVK, Gulbarga, University of Agricultural Sciences, Raichur - 585 101, India.
Format:
Journal article
Publication Date:
2013
Published:
India: University of Agricultural Sciences; Dharwad; India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08228
Kang, Jungyun (author), Kim, Hyungsin (author), Chu, Hosang (author), Cho, Charles H. (author), and Kim, Hakkyun (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08837
Notes:
Pages 135-148 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00032
Notes:
The Indian Government is planning an interactive spoken web service, giving farmers farming information, weather and climatic details via a toll-free number.
Southeastern Newspapers Corporation via LexisNexis Academic. 2 pages., Author comments about pressures on tv meteorologists to avoid discussing global warming, a topic that he believes may jeopardize advertising revenues from corporate advertisers.
