Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12180
Notes:
Online article via Grist Creative and Water Solutions Network. 3 pages., Describes the history and complexities involved in developing a plan to carry out the largest dam removal in United States history along the Klamath River by 2023. Highlights efforts to bring together various stakeholders in the water management ecosystem.
22 pages., via online journal., Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.
Pronti, A. (author), Auci, S. (author), Di Paoli, A. (author), and Mazzanti, M. (author)
Format:
Paper
Publication Date:
2019
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11325
Notes:
12 pages., Online via AgEconSearch. Paper presented at the 8th Associazione Italiana di Economia Agraria e Applicata (AIEAA) conference, Pistoia, Italy, June 13-14, 2019., Analysis of principal determinants of Italian farmers' adoption of sustainable irrigation technologies, considering social, economic, productive, geographical, and climatic aspects.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06539
Notes:
Research summary from the Center for Public Issues Education, Institute of Food and Agricultural Sciences, University of Florida, Gainesville. 3 pages.
Lamm, Alexa J. (author), Lundy, Lisa K. (author), Warner, Laura (author), and Lamm, Kevan W. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08132
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio,Texas, February 7-8,2016. 24 pages.
Borisova, Tatiana (author), Evans, Jason (author), Smolen, Michael (author), Olexa, Michael (author), Adams, Damian C. (author), and Calabria, Jon (author)
Format:
Journal article
Publication Date:
2013-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06092
