This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Summarizes results of a research project among children about their experience with and perceptions of a children's television program in the Philippines.
Nieman Foundation for Journalism, Harvard University, Cambridge, MA.
Format:
Report
Publication Date:
2001
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01940
Notes:
Nieman Report via online. 3 pages., Report about photographs taken by women in rural China for a book: "Visual voices: 100 photographs of village China by the women of Yunnan Province."
4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08606
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a report of research gathered by the U.S. Extension Service, Washington, D.C. 8 pages.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26637
Notes:
Conference paper, Society for the Study of Social Problems. 2 pages., "The lines between art photography, documentary, and photojournalism have increasingly blurred since the early 1980s." Author cites Dorothea Lange's "Migrant Mother" image [disseminated through the Farm Security Administration] as an emblematic piece of concerned photography "now ubiquitous in realms quite removed from social concern for poverty."
Pages 94-95 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science in extension personnel development, Michigan State University, East Lansing. 1961. 97 pages.
Pages 86-87 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree in agricultural extension, University of Tennessee, Knoxville. 1961. 281 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08938
Notes:
Page 9 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief description of a research study from Agricultural Extension, University of Minnesota, St. Paul. 1945. 9 pages.
Kadiyala, Suneetha (author), Morgan, Emily H. (author), Cyriac, Shruthi (author), Margolies, Amy (author), Roopnaraine, Terry (author), and Department of Population Health, Faculty of Epidemiology and Population Health, London School of Hygiene and Tropical Medicine, London, United Kingdom
Leverhulme Centre for Integrative Research on Agriculture and Health (LCIRAH), London, United Kingdom
Division of Nutritional Sciences, Cornell University, Ithaca, New York, United States of America
St. Johns Research Institute, Bengaluru, Karnataka, India
Department of International Health, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, Maryland, United States of America
Independent consultant, Brasilia, DF, Brazil
Format:
Journal article
Publication Date:
2016-10-13
Published:
India: Public Library of Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08245
Specht, Annie R. (author) and Rhoades, Emily B. (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08175
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1979. Communications Guide CM1025. p. (In: North Central Regional Extension Publication no. 212)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09050
Notes:
Pages 217-222 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Posted at http://www.agrimarketingdigital.com/?iid=9297, Pages 33-35 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. One featured career involves an agricultural communicator who works with an advertising agency. Another involves an agricultural cartoonist.
Reid, Robert L. (author) and Viskochil, Larry A. (author)
Format:
Book
Publication Date:
1989
Published:
USA: University of Illinois Press, Urbana, and Chicago Historical Society.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26617
Notes:
194 pages., "The book illustrates the way in which this programme of documentation not only informed and motivated the public and the government but also contributed to the acceptance of photography as art form."
8 pages., via online journal., Land degradation and soil nutrient depletion have become serious threats to agricultural productivity in sub- Saharan Africa. To improve agriculture production, research has led to recommendation of a range of integrated Soil fertility Management (ISFM) options, of proven effectiveness, for soil fertility improvement. Although many factors contribute to the low adoption of ISFM by farmers, communication gaps between extension agents and farmers lie at the heart of the problem. Hence, the study sought to investigate factors considered by agricultural extension agents in selection of communication channels to disseminate soil fertility information in the central highlands of Kenya. Structured questionnaires were used to elicit information from 105 extension agents. Both descriptive and inferential statistics were used for data analysis. In choosing the communication method to be used in dissemination of soil fertility management (SFM) practices, target group was scored as the most relevant factor followed by type of SFM, time available then number of staff sequentially. Education was perceived to highly influence the selection of workshop (M= 3.4) while age was perceived to highly influence the selection of video showing (M= 2.8) as extension methods in dissemination of SFM. The implication of the study is that diverse communication channels should be utilized to get to farmers of different socio economic characteristics.
Bachtiar, H. (author), Mundy, P. (author), and Iowa State University and the University of Wisconsin-Madison, USA; Central Research Institute for Food Crops, Indonesia
Format:
Manual
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08797
Notes:
James F. Evans Collection, Published by the Department of Journalism and Mass Communication. Iowa State University, Ames, Iowa 50011, USA. 1992.
USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Fusell, D. (author), Haaland, A. (author), Bhattarai, N. (author), Rayamajhi, S. (author), Bhattarai, T. (author), Kharel, P. (author), Dhungana, K. (author), and Subba, C. (author)
Format:
Booklet
Publication Date:
1975
Published:
Nepal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08075
Notes:
John L. Woods Collection, Report of research among rural residents in Nepal. , joint project of UNICEF and the National Development Service. 21 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21684
Notes:
Pages 165-171 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24270
Notes:
Abstract of 18 min. DVD shown at conference (DVD not in collection)., 1 p. Abstract presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006
Roosen, Jutta (author), Marette, Stephan (author), and Drescher, Larissa (author)
Format:
Paper
Publication Date:
2011-08
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00074
Notes:
Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. via AgEcon Search. 12 pages.
Holt, Jessica (author) and Cartmell, Dwayne (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01526
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 24 pages.
