Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23118
Notes:
From nbc6.net. 1 page., Sarasota, Florida - Online casino pays for bovine advertising. PETA representative said to like the colorful cows because one of them says "Go Veg" on its side.
Fischer, Laura (author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), and Baker, Matt (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10010
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10509
Journal Title Details:
7 pages (slide printing)
Notes:
Presentation by Holly Spangler of Prairie Farmer Magazine, Decatur, Illinois, at Agricultural Communicators of Tomorrow Workshop, University of Illinois, Urbana. November 6, 1999.
Waliczek, Tina M. (author), Parsley, Kathryn M. (author), Williamson, Paula S. (author), Oxley, Florence M. (author), and Texas State University
The University of Memphis
Austin Community College
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10330
9 pages., Via online journal., Negative impacts from invasive species present a global problem. Consequently, invasive species biology has emerged as an important subdiscipline of conservation biology. One of the goals of invasive species biology is to educate the public about impacts and potential control of invasive species. The purpose of this study was to determine if a lecture, a lecture and laboratory learning model, or both influence college student learning gains and whether increase in knowledge results in changes in attitudes about invasive species. A pre- and posttest instrument that measured knowledge and attitudes of invasive species was administered to several different classes of students at a university and community college. One group of students received a lecture and laboratory curriculum between the pre- and posttest (the lecture and laboratory treatment group). A second group of students received a lecture between the pre- and posttest (the lecture-only treatment group) and a third group received no instruction between tests (the control group). The lecture was in the form of an electronic presentation, whereas the laboratory curriculum included a case study, a visual aid, and a scavenger hunt to educate students about examples of invasive plant and animal species. In all classes and groups, there were at least 2 weeks between administering the pre- and posttest. Results showed that the control group scores were not different between the pre- and posttest. However, both the lecture-only and the lecture and laboratory treatment groups had scores that changed after receiving the curricula. In addition, there was an effect of curricula on student learning for the three conditions. The differences between the group that received no curricula vs. the two that did indicated that the curricula were effective teaching interventions to help students become more educated about invasive species.
Online from publisher via subscription., Instagram-ready installations often frame the desert as austere. What are the alternative ways of looking at the land? Author invites engaging with the reality of the desert rather than the cartoon of it.
Fitzgerald, Robert (author), Stalder, Kenneth (author), Karriker, Locke (author), Johnson, Colin (author), Layman, Lori (author), and Johnson, Anna (author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27674
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09040
Notes:
Pages 112-127 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
Food and Agriculture Organization (FAO) of the United Nations (author)
Format:
Report
Publication Date:
1987
Published:
International: Development Support Communication (DSC) Branch, Information Division, Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11129
Notes:
57 pages., From the "FAO - Communication" file of the international collection in the Agricultural Communications Program, University of Illinois., Describes activities during 1987 of the DSC Branch. Lists, under appropriate country headings, the work of the Branch in Africa, Asia and the Pacific, Latin America, and the Far East.
Bailey, Wilfrid C. (author), Wilkinson, Kenneth P. (author), and Mississippi State University, Agricultural Experiment Station; Mississippi State University, Agricultural Experiment Station
Format:
Report
Publication Date:
1965-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05362
Notes:
James F. Evans Collection, State College, MS : Mississippi State University, Agricultural Experiment Station, 1965. 14 p. (Bulletin 714)
Banwart, W.L. (author), Everly, J. (author), Hsu, S. (author), Mastny, F.E. (author), and Department of Agronomy, University of Illinois, Urbana, IL Office of Agricultural Communications and Education, University of Illinois, Urbana, IL
Format:
Journal article
Publication Date:
1994-09
Published:
USA: National Association of College and Teachers of Agriculture, Urbana, IL
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08148
Taylor, Charles R. (author) and Sarkees, Matthew E. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08833
Notes:
Pages 61-73 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
Discusses the career and contributions of Dorothea Lange in documenting, through her photography, the plight of impoverished agricultural workers in the West during the Great Depression of the 1930s.
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.