Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08606
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a report of research gathered by the U.S. Extension Service, Washington, D.C. 8 pages.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26637
Notes:
Conference paper, Society for the Study of Social Problems. 2 pages., "The lines between art photography, documentary, and photojournalism have increasingly blurred since the early 1980s." Author cites Dorothea Lange's "Migrant Mother" image [disseminated through the Farm Security Administration] as an emblematic piece of concerned photography "now ubiquitous in realms quite removed from social concern for poverty."
