Meeks, Martha F. (author / Teaching Materials Department - The University of Texas) and Tiemann, Ernest F. (author / The Visual Instruction Bureau - University of Texas)
Format:
unknown
Publication Date:
1956-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30381
Tarpley, Troy G. (author), Steede, Garrett M. (author), Gorham, Laura M. (author), Krause, Amber (author), Cummins, R. Glenn (author), and Akers, Cindy (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08158
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 23 pages.
USA: International Cooperation Administration, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07248
Notes:
Hal R. Taylor Collection., Contains three units: Bibliography, A-V Materials and Trade Journals. 116 pages., Resource used in the Communication Training Program of the National Project in Agricultural Communications (NPAC), headquartered at Michigan State University, East Lansing.
19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00525
Notes:
Pages 51-59 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21511
Notes:
Pages 227-249 in Susan L. Senecah (ed.), The Environmental Communication Yearbook. Volume 1. Lawrence Erlbaum Associates, Mahwah, New Jersey. 267 pages.
11 pages., Via online journal., Visual communication allows the transmission of ideas and information more easily than written communication. Therefore, visual communication is used in different sectors (education, health, machinery, marketing, politics, environmental studies, musicology, science) to overcome language barriers and to effectively convey useful information. Nevertheless, the use of visual material to improve the comprehensibility of safety training in the workplace has been under-investigated, which is particularly true in the agricultural sector, despite its hazardousness and the high number of migrant farmworkers who might benefit from training provided by means of visual communication due to their often scarce knowledge of the local language. Combining graphic composition rules with a user-centred design (UCD) approach, this study aimed to develop visual safety training material based on migrant farmworkers’ needs to increase migrant trainees’ satisfaction in the training process. Focus groups were conducted with both trainers and migrant farmworkers to identify critical issues in existing safety training material and to discuss and evaluate different prototypes of the visual material developed by the authors. Significantly higher satisfaction was reported by migrants trained with the new material compared to a control group in a final training session (U = 152.50, z = −2.165, p = 0.030). Implications for the improvement of safety training for migrant farmworkers are discussed.
Pete, Daniel (author), Foresta, Merry A. (author), Stange, Maren (author), and Stein, Sally (author)
Format:
Book
Publication Date:
1987
Published:
USA: Smithsonian Institution, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26615
Notes:
196 pages., Collection of essays exploring in depth the photographic work of five American government agencies in the New Deal era, 1933-1939. Stange discusses the Farm Security Administration and the transformation of rural life.
Johnson, Charles (author), Moore, Mark (author), Otte, John (author), Gullickson, Gil (author), McClintic, Christine (author), and International Federation of Agricultural Journalists
Format:
Article
Publication Date:
2012-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00308