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    6. Are guidelines timeless for attracting farm readers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author)
    Format:
    Article
    Publication Date:
    2007-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
    Notes:
    3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.

    9. Communicating in the agricultural industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Graves, Russell A. (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: Delmar, Centage Learning, Clifton Park, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
    Notes:
    "As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)