Bose, Santi Priya (author / Socio-agro-economic Research Organization, Department of Agriculture, Calcutta, India) and Socio-agro-economic Research Organization, Department of Agriculture, Calcutta, India
Format:
Journal article
Publication Date:
1964
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05155
Reddy, S.K. (author), Singh, S.N. (author), and Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, India; Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, India
Format:
Journal article
Publication Date:
1965
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05013
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
