Phase II, This study presents an interpretation of the way Punjabi farmers in a village of the arid Sind perceive the pest hazard and the methods of management that they employ to deal with this situation. It is found that farmers do recognize the seriousness of the problem which consequently leads them to employ traditional as well as pesticide treatment of their crops. But because of financial handicap and other factors, they do not use pesticides regularly or in adequate quantity. As a result the control of pests remains ineffective. (original)
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Rajaguru, G.S. (author), Venkataramaiah, P. (author), and Agricultural Extension, University of Agricultural Sciences, College of Agriculture, Dharwar, India; Department of Extension, College of Agriculture, Bhubaneswar, India
Format:
Journal article
Publication Date:
1975-06-16
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05051
