Phase II, This study presents an interpretation of the way Punjabi farmers in a village of the arid Sind perceive the pest hazard and the methods of management that they employ to deal with this situation. It is found that farmers do recognize the seriousness of the problem which consequently leads them to employ traditional as well as pesticide treatment of their crops. But because of financial handicap and other factors, they do not use pesticides regularly or in adequate quantity. As a result the control of pests remains ineffective. (original)
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Rajaguru, G.S. (author), Venkataramaiah, P. (author), and Agricultural Extension, University of Agricultural Sciences, College of Agriculture, Dharwar, India; Department of Extension, College of Agriculture, Bhubaneswar, India
Format:
Journal article
Publication Date:
1975-06-16
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05051
Fliegel, Frederick C. (author), Kivlin, Joseph E. (author), Roy, Prodipto (author), Sen, Lalit K. (author), and Associate Professor of Sociology, Bowling Green State University, Bowling Green, OH; Head, Department of Sociology, University of Illinois, Urbana, IL; Director of Research, Council for Social Development, India International Centre, New Delhi, India; Director of Sociology, National Institute of Community Development, Hyderabad, India
Format:
Book
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05097
Notes:
Evans, cited reference; Includes Table of Contents only, Bowling Green, OH : Bowling Green State University Press, 1971. 287 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12861
Notes:
Chapter 9 in Anjan Kumar Banerji (ed.), Communication and development. Department of Journalism and Mass Communication, Banaras Hindu University, Varanasi, India. 135 pages.
Singh, Y.P. (author / Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India) and Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India
Format:
Book
Publication Date:
1965
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05107
Notes:
Evans, cited reference; table of contents, summary only, Agra, India: Satish Book Enterprise, 1965. 204 p.
Acharya, B.V. (author / Department of Economics, South Gujarat University, Surat, India) and Department of Economics, South Gujarat University, Surat, India
Format:
Journal article
Publication Date:
1974
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05036
