Bose, Santi Priya (author / Socio-agro-economic Research Organization, Department of Agriculture, Calcutta, India) and Socio-agro-economic Research Organization, Department of Agriculture, Calcutta, India
Format:
Journal article
Publication Date:
1964
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05155
Reddy, S.K. (author), Singh, S.N. (author), and Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, India; Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, India
Format:
Journal article
Publication Date:
1965
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05013
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Singh, Y.P. (author / Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India) and Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India
Format:
Book
Publication Date:
1965
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05107
Notes:
Evans, cited reference; table of contents, summary only, Agra, India: Satish Book Enterprise, 1965. 204 p.
Dasgupta, Satadal (author / Department of Agriculture, Government of West Bengal, Calcutta, India) and Department of Agriculture, Government of West Bengal, Calcutta, India
Format:
Journal article
Publication Date:
1965-03
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05031
Evans, cited reference, Sources of information vary with the farmers' socioeconomic status and type of practice for which information is sought. When the farmers are divided into three groups-innovators, early adopters, and late adopters-according to immediacy of response to an innovation-the innovators are found to utilize institutionalized sources, while late adopters rely more upon noninstitutionalized sources. The position of early adopters is intermediate. This relationship was tested by interviewing 246 farm families of Baraset region in West Bengal, India about their sources of information for nine improved agricultural practices. (original)
Chattopadhyay, S. N. (author), Pareek, Udai (author), and Small Industry Extension Training Institute, Hyderabad, India; Small Industry Extension Training Institute, Hyderabad, India
Format:
Journal article
Publication Date:
1966
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05108
Evans, cited reference, In a study to compare key-communicators with non-communicators, with regard to their role as change agents, the date of inter-personal interactions at different stages of adoption of three improved varieties of seeds, obtained from 94 families constituting an entire medium sized multicaste village were analyzed (sic). Key communicators were defined as those who had performed more than average acts of communication at different stages of adoption of three improved seeds. Non-communicators were those who had not performed any act of adoption. Twenty three key-communicators were identified. The most important way in which the former differed from the latter was in the frequency of their contact with extension agency (sic) working in the area. (original)
Desai, D. K. (author), Sharma, B. M. (author), and Indian Institute of Management, Ahmedabad; Division of Agricultural Economics, Indian Agricultural Research Institute, Pusa, New Delhi
Format:
Journal article
Publication Date:
1966
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05157
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12327
Notes:
Francis C. Byrnes Collection, Pages 78-86 in Borton, Raymond E. (ed.), Selected readings to accompany getting agriculture moving. Volume 1. Agricultural Development Council, New York, NY. 526 p.
