18 pages., Online via UI e-subscription., "This article addresses the interaction between social movements and the media. Based on qualitative research into the media coverage of occupational diseases linked to pesticides, we show how professionals from the journalism sector have helped farmers who felt they were victims of such products get involved in a political cause. Given that sociologists have alerted to the risks of media-centric analyses, we also point up the role of other parties - environmental activists and legal professionals - in the interaction between the media and victims, and we underscore that the latter develop strategies to control their image in the media and express their own political voice in the public sphere."