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2. Roundtable participants see positives for organics in 2021
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2020-12-10
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12006
- Journal Title:
- Packer
- Notes:
- Online from publication. 4 pages., Outlook perspectives from a panel of leaders of three of the largest organic fresh produce companies during the Organic Grower Summit Roundtable, December 9, 2020.
3. 2020 global CEA (Controlled Environment Agriculture) census report
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020-12
- Published:
- International: Autogrow Systems Limited and Agritecture LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12004
- Notes:
- Online in issue of The Packer. 27 pages., This is the second Census to be conducted and ran from July 8 to September 4, 2020. It was promoted through Twitter, LinkedIn, Facebook, Instagram, industry partners and various online media and industry channels. The 371 respondents were from 58 countries with the largest percentage from the United States, India and the United Kingdom. Respondents were growers and small to large businesses. Twenty percent founded their business in 2020.
4. Know your indoor farmer: square roots, techno-local food, and transparency as publicity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keshwani, Jenny (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- United States: Sage
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- Vol. 64, Iss. 11
- Notes:
- 19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.
5. Sustainability shifts: three consumer trends brewing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2020
- Published:
- International: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11681
- Notes:
- 3 pages., News release via online., News release covering a meeting panelist's remarks during a webinar about shifting sustainability priorities related to the food system.
6. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(16)
- Notes:
- Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.
7. The importance of the public acceptance theory in determining the success of the vertical farming projects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kalantari, Fatemeh (author), Tahir, Osman Mohd (author), Akbari Joni, Rahele (author), and Aminuldin, Nur Azemah (author)
- Format:
- Journal article
- Publication Date:
- 2018-03
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10856
- Journal Title:
- Management Research and Practice
- Journal Title Details:
- 10(1) : 5-16
- Notes:
- Via UIUC online collection., "Existing empirical studies mostly focus on the construction technology or the agricultural technique of Vertical Farming. So far, no research addressed the factors contributing to the acceptance or rejection of Vertical Farming. ... A comprehensive literature reviewed on public acceptance of Vertical Farming in relation to the food security." ... "Public perception will be a key factor predicting the success of a project."
8. Teaching engineering, teamwork and tolerance by bringing multi-discipline, multi-cultural students together via a project of common interest: vertical, hydroponic, smart garden with global and universal (space) applications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruiz-Carpio, Miguel Rafael (author), Safai, Cyrus (author), Djobo, Arafat (author), Gaichuk, Ivan (author), and Safai, Nick M. (author)
- Format:
- Paper
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10863
- Notes:
- Poster/paper published in proceedings of the American Society for Engineering Education annual conference and exposition, Salt Lake City, Utah. 2018, pages 1-15., Motivating, promoting interest in teaching engineering subjects is always a challenge for undergraduate engineering students especially for junior and lower level students. This approach also brought social awareness to members of the group, as well as tolerance and responsibility. It also emphasized to the students a tolerant and an open-minded world, now and forevermore. A group of multinational, multicultural undergraduate students at Salt Lake Community College, majoring in Civil, Mechanical, Electrical and Computer engineering are working on a project involving vertical farming, hydroponic watering, and making the plant growing process smart. Food and its availability is of major concern in all nations, especially the underdeveloped communities. Students get exposed to different engineering disciplines, and learn how to work in a multicultural team and become socially responsible in an ever increasing connected world. Each student also becomes a teacher to other students at times discussing his specialty and field of engineering.
9. Agriculture update: 6 great reads
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kilbridge, Sally (author)
- Format:
- Article
- Publication Date:
- 2017
- Published:
- USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, AZ
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11701
- Notes:
- 2 pages., Online from publisher website., I deas for stories involving agriculture, food, and related industries.
10. Attitudes towards vertical farming at home: a user study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jansen, Guido (author), Cila, Nazli (author), Kanis, Marije (author), and Slaats, Yanti (author)
- Format:
- Paper
- Publication Date:
- 2016-05
- Published:
- USA: Association for Computing Machinery
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10858
- Notes:
- Conference on Human Factors in Computing Systems - Proceedings Volume 07-12-May-2016, Pages 3091-3098. 34th annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016,, San Jose, California., Vertical farming is a promising new technology for increasing crop yields per square meter. However, little research has been done so far in people's perception of this technology. The aim of this project was to gain a better understanding of consumers' attitude on small scale vertical farming at home. This was achieved by developing a prototype that uses sensor and LED technology for growing food at home and deploying it in a user study. The prototype was built to give users a genuine feeling of what it would be like to use a small scale vertical farming system. The user study showed that the attitudes towards the system were mostly positive. However, a fully autonomous system is not desirable and there are concerns regarding food safety.