Alston, Julian M. (author) and Parks, Joanna C. (author)
Format:
Paper
Publication Date:
2012-02
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
Notes:
Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Anliker, J.A. (author / University of Connecticut), Winne, M. (author / University of Connecticut), and Drake, L.T. (author / University of Connecticut)
Format:
Journal article
Publication Date:
1992-07
Published:
USA: Society for Nutrition Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09188
Araya, Rodolfo (author), Rodriguez, Rafael (author), Molina, Julio C. (author), Ramos, Federico T. (author), and Centro Internacional de Agricultura Tropical, CIAT Cali, Columbia
Format:
Guide
Language:
Spanish
Publication Date:
1992
Published:
Latin America: Centro Internacional de Agricultura Tropical en cooperacion con el Programa Cooperativo Regional del Frijol para Centroamerica, Mexico y el Caribe, PROFRIJOL.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C18628
Notes:
looseleaf pages in binder with 37 slides and 17 transparencies; number 6 of this series: Variedades mejoradas de frijol (Phaseolus vulgaris L.): concepto, obtencion y manejo
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
Askelson, Natoshia M. (author), Golembiewsk, Elizabeth H. (author), Meier, Cristian L. (author), Smith, Rosamond (author), Montgomery, Doris (author), Lillehoj, Catherine J. (author), and Wilson, Suzy (author)
Format:
Online journal article
Publication Date:
2019
Published:
SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10525
11 pages., via online journal., Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose was to understand this “pester power” from the child’s perspective. Pester power is leveraging children’s ability to convince their parents to purchase items in the store that they normally would not have considered buying. Focus groups were conducted with third-grade program participants (n = 30) and involved a traditional discussion format, a drawing activity, and role-playing. Most of the communication participants described involved straightforward requests, although a few children described behaviors such as whining. Most reported their parents responded affirmatively to requests, and some described a positive emotional response from parents. Parent denials were typically related to concerns about cost or the child not eating the item after purchase. Findings pointed to high self-efficacy and response efficacy among these children, although role-playing of effective asking strategies and addressing reasons why parents deny requests could enhance the program. Social marketing efforts including children should consider how pester power may play a role in moving adult behavior.
