Available online at www.centmapress.org, This study distinguished five categories of inter-organizational network relations: very strong operational, strong sustainable, moderate social, weak innovative and very weak shared resources. The studied networks were characterized by strong activity and actor ties and weak resources bonds. "Specifically, the lack of shared resources might negatively influence the networks innovation and sustainable in the future."
December 1 issue via online. 3 pages., Farm Journal Media will purchase Vance's agriculture and produce assets. Vance Publishing is a multimedia company founded in Chicago in 1937.
Online via AgEconSearch., Authors evaluated the impact of varietal awareness and nutrition knowledge on their adoption of biofortified crop varieties. Findings suggested that farmers who had knowledge of the nutritional attributes of a specific variety of beans were more likely to adopt them.
11 pages., Online via Directory of Open Access Journals (DOAJ), Concept paper summarized "key 'hotspots' for waste generation along the food supply chain and identified a range of existing solutions/measures that can help producers, retailers and consumers reduce the amount of food wasted. Emphasis placed on reducing waste of perishable, fresh produce.
21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11397
Notes:
5 pages., Via online from website., Results of a national survey among U.S. adults suggest that "Americans are closely divided over the health benefits of organic produce."
15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11558
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1 page., Online via AgriMarketing Weekly. 1 page., Farm Journal, the parent company of The Packer, is enhancing its Produce Market Guide digital platform by merging it with its brand Produce Retailer, creating a combined brand called PMG."
58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
9 pages., Financial challenges facing the public extension system in Trinidad prompted researchers to assess the attitude of vegetable farmers about paying for extension services. Findings of a survey among farmers indicated there is an opportunity to introduce payment.
Via online issue. 3 pages., Summary of panel discussion at a Virtual Town Hall meeting of the Produce Marketing Association. Panelists noted how greenhouse technologies can soften the blow of climate change.
Online from publication. 1 page., Produce Market Guide magazine invites applicants for a new Produce Artist Award to honor the work of merchandisers bringing seasonality to life in produce departments with large, creative displays that show shoppers which fruits and vegetables are plentiful, delicious and a great value in a given week.
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
