Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
Online from periodical., Article briefly describes research indicating the windows of opportunity for encouraging babies to eat and like fruits and vegetables.
Online from periodical. 3 pages., Author described the responsibilities and importance of the produce manager/specialist. "These hardworking individuals live in two worlds; they have one foot in the stores and one foot in the corporate office." Emphasized the need for communications leadership among the teams with whom they work.
Online from periodical. 3 pages., Article reports observations from several marketers of potatoes. One marketing director observed, "We anticipate consumers will still maintain their shift to eating at home even when we approach a new normal."
Online from the periodical. 2 pages., Reports marketing communications and leadership perspectives of Jeff Cady, the Produce Market Guide "Produce Retailer of the Year."
8 pages, via Online journal, The use of tomato (Solanum lycopersicum) grafting is gaining traction across the United States, but small-scale growers face the challenge of creating optimum postgrafting healing conditions. The practice of blocking light for a period of 2 to 4 days while maintaining high humidity is commonly recommended for healing grafted tomato transplants; however, research is exploring alternatives to this practice. The present study investigated a low-input healing method for grafted tomato transplants with a specific focus on light and the use of propagation heat mats to regulate substrate and healing chamber air temperatures during the 7-day healing process. We hypothesized that 4 days of light exclusion and the use of propagation heat mats would improve grafted tomato transplant survival and growth. ‘Cherokee Purple’ was used as the scion and ‘RST-04-106-T’ was used as the rootstock. The whole plot factor was heat [propagation mats set at 80 °F (heat) or no propagation mat (no heat)] and the subplot factor was light exclusion (0, 4, or 6 days of dark). The highest survival rate among treatments was 97% in 0 days of dark with no heat treatment; survival decreased to 84% in 4 and 6 days of dark with no heat treatments. The plant survival rate was 96% with 0 days of dark and heat treatment; however, the survival rates were 63% and 45% for the 4- and 6-day dark treatments, respectively. The scion stem diameter was largest for transplants grown in 0 days of dark, but there was no difference in stem diameter due to heat treatments. There were no differences among scion or rootstock biomasses due to heat or light treatments. These results demonstrate that propagation mats set at 80 °F to regulate the substrate temperature were detrimental to grafted transplant survival under extended periods of light exclusion. However, this finding creates the basis to explore lower levels of substrate temperature modification. Our work also indicates that light exclusion may not be necessary for healing grafted tomato plants regardless of root-zone temperature treatments. Future work should examine the interactions of various substrate and air temperatures under full light conditions and their effects on grafted tomato transplant survival and growth. This work contributes to the ongoing research of how to optimize low-input healing methods that may be readily adopted by small-scale tomato growers.
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Online from publication. 3 pages., Author compares the produce departments of two food stores, in terms of appearance, organization, selection, and staff assistance. Emphasizes how loyal customer retention affects grocery bills, which are "everyone's single-largest bill, behind a mortgage or rent."
Online from publisher. 4 pages., "There are several ways to ensure profitability when considering whether to add distribution or delivery services to your company. Those same methods also can help you evaluate whether the services you already offer are making you money."
Online from periodical. 4 pages., In a report from the Packer's 2021 Global Organic Produce Expo, author cited speakers from the U.S. Department of Agriculture and the Organic Trade Association. They indicated that the trend arrow is still pointing up for organic produce. Data from 2019 indicated that numerous organic fruit and vegetable crops have seen sharp increases since 2016. The Association estimated that about 14 percent of all produce sold in the U.S. is organic.
Via online issue. 3 pages., Results of a 2020 study by the Produce for Better Health Foundation indicate that fruit and vegetable consumption in the U.S. has declined almost 10 percent since 2004.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12122
Notes:
Online from organization. 34 pages., "State of the Plate" research during 2020 indicates that Americans have decreased their fruit and vegetable eating occasions by nearly 10 percent since 2004. Foundation suggests a behavioral framework for a path forward.
Online via the publication. 3 pages., Findings of a poll by The Packer indicated that "properly administered social responsibility programs
do exactly that, or at least can be a significant factor in helping accomplish that goal." They can help ensure that workers are treated well according to health and safety standards and compensated fairly. Such programs also provide to the wider company a greater sense of purpose that workers' jobs
contribute to something greater than profits.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12129
Notes:
Online via AgriMarketing Weekly. 2 pages., Research among registered dietitians indicates potential negative impact on fruit and vegetable consumption among consumers caused by the so-called "dirty dozen" list published by the Environmental Working Group (EWG).
Online from publication. 2 pages., Identification of produce items cited as problematic and acceptable by the Environmental Working Group. Article indicates that more than 99 percent of produce samples tested for these reports have residue levels that are compliant with U.S. Environmental Protection Agency standards (which EWG considers insufficient).
Online from publication. 3 pages., Food store produce specialist urges produce managers to get summer extra-help staff members identified early and begin to train them by mid-April. "June is too late, you know." The busiest quarter of the year for fruits and vegetables is often run with the least-experienced people, due in part to summer vacation schedules of experienced personnel.
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
Online from publisher. 3 pages., In this commentary, the Executive Director of the Alliance for Food and Farming argues that the "dirty dozen" list published annually by the Environmental Working Group is "scientifically unsupportable, negatively impacts consumers and it is insulting to farmers and farm workers working hard every day to provide produce to consumers." She says, "If we have learned anything from the pandemic, it is that science (not rhetoric or false claims) needs to guide our health and safety choices."
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12140
Notes:
Online via AgriMarketing Weekly. 2 pages., Findings of a survey of more than 1,000 U.S. adults commissioned by Proagrica indicated that 39% of U.S. consumers considered going vegetarian or vegan since the COVID-19 pandemic began. These attitudes were apparent in relation to both grocery shopping and eating out. Health was cited as the main reason for considering changes in diet, followed closely by the cost of meat.
USA: International Food Information Council, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12153
Notes:
Online from publisher. 3 pages., Author suggests that say one form of produce is safer and more nutritional than another should be avoided. Cites top seven things to remember about eating healthy and safe foods "when this year's (or any year's) "Dirty Dozen and Clean Fifteen" lists invade your social media streams."
Online from publisher. 4 pages., Article features findings of a Packer survey about social responsibility. The summary includes brief responses by 11 leaders in the produce industry about the meaning of social responsibility.
Online from publication. 5 pages., Summarizes findings of a survey among members of a nationwide consumer panel. Charts identify ranked percentages of respondents who had bought 20 fruits and 20 vegetables during the past 12 months.
Pires, Alda F. A. (author), Kukielka, Esther A. (author), Haghani, Viktoria (author), Stover, James K. (author), de Melo Ramos, Thais (author), Van Soelen Kim, Julia (author), and Jay-Russell, Michelle T. (author)
Format:
Journal article
Publication Date:
2020-10
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12287
14 pages, We conducted a survey to characterize certified California farmers markets (FMs) regarding location, seasonality, size, product, product labeling, advertising methods, postharvest practices, regulations governing vendors, training offered, and training interests. Data obtained from the survey highlight the need for improvement regarding food safety and can serve as a basis for development of collaborative education by Extension educators, regulatory agencies, and FMs. Extension professionals can play a proactive role in such training opportunities, focusing outreach efforts for training according to applicable findings and including online training venues to maximize reach to stakeholders.
10 pages., Recent development of widely reported incidents of dangerous levels of pesticides in food, fertilizer contamination of ground water and the occurrence of livestock diseases attributable to the production methods of large scale agriculture have stimulated the demand for organic food. Food safety is also gaining prominence in developing countries as more and more people desire to consume chemical free foods. This study therefore assessed consumer’s perception of food safety standards and willingness to pay (WTP) for organic vegetables in Oyo state, Nigeria. Data were obtained from two hundred respondents through a multistage sampling procedure using the contingent valuation method and were analysed using descriptive statistics, principal component analysis and the logit model. Results showed that majority (87%) were in their economic active age (≤ 50 years) and 73% of the respondents had prior knowledge of organic vegetables. Furthermore, about 58% of the consumers preferred organic fluted pumpkin (Ugwu) to other organic vegetable probably owing to their awareness of the health advantages and nutritional constituent of the vegetable. The results of the principal component analysis showed that 49 percent of the respondents had information (awareness) about organic leafy vegetables. The logistic model showed that employment status, price, health benefit and label had positive relationship with WTP for organic vegetables while gender and household size had a negative relationship with WTP.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12528
Notes:
2 pages, The objective of this study was to assess the possibility of mobile phone use by vegetable farmers for dissemination of agricultural extension services in the South Gezira Locality. Descriptive approach was used and 280 farmers are selected from 1025 farmers in South Gezira Locality. A close ended questionnaire was constructed to collect primary data from 280 vegetable farmers in three units in the South Gezira Locality in April 2019. The collected data were coded, fed to computer and statistically analyzed using SPSS to show frequency distribution and chi-square to test the postulated hypotheses. Results showed that the majority of respondents (92.2%) were males, middle in age and literate, 70% of the farmers had an experience in the cultivation of vegetables more than ten years. The majority of respondents possess normal and smart mobile phones 81% of the farmers had an experience in the use of mobile phones, 81% used mobile phone for both social contact and collection of information. About 53.1% of the respondents used mobile phone for access of the internet. Chi-square test showed a significant association between having a mobile phone, mobile type, use of a mobile and benefits obtained from using a mobile and some personal characteristics of respondents. From this study, it can be concluded that it was possible to use mobile phone in the delivery of agricultural extension services to vegetable farmers in South Gezira Locality. The study recommended that farmers families should be encouraged to use mobile phones by supporting them financially and materially by governments and private sector. More awareness and training of both farmers and extension agents on the effective and efficient use of mobile phone facilities are recommended.
9pgs, This study was conducted to identify the agricultural extension needs of women farmers and to assess the impact of their participation in agricultural extension programs on vegetable production in the area. A sample of 145 women farmers from five Grama Niladhari (GN) divisions of the DS division was randomly selected for the study. Data were collected from a researcher administered survey and analyzed using descriptive statistics and a regression analysis. As per the results, a significant number of the women farmers have
participated in most of the extension and training programs. However, some of them haven’t registered in the farmer organization present in the area. Agricultural extension agents of the area have focused on dissemination of more information regarding modern farming technologies, organic farming, application of agrochemicals and fertilizers, and improving market systems. The majority of women farmers have
used the knowledge received from the extension programs in vegetable farming activities. Furthermore, there is a significant and positive relationship between participation in extension programs by women farmers and an increase in vegetable production. Therefore, encouragement of women farmers to register in the farmer organization, provision of timely important extension service to them, organizing training programs, and workshops to disseminate agricultural information are crucial to further enhancement of vegetable production in this area.
18 pages, This study examines factors that appear to contribute to farmers’ adoption and discontinuation of poly house technology for off-season vegetable production. We collected cross-sectional survey data from a sample of 151 households in Kaski district, Nepal during October 2018. The data are analyzed using Heckman’s two stage sample selection model. The study reveals that the family members report being engaged in nonfarm sector that there is an increased probability of discontinuation of poly house technology. Farmers may be diverting their labor towards nonfarm activities that result in higher returns to labor and different risks. At the same time, the results indicate that farmers who did not receive training on vegetable production were more likely to discontinue poly house technology. It was also found that increasing farmers’ engagement with marketing activities increased the likelihood of farmers to continue poly house technology and increase household income. The provision of continued technical support (e.g., training), input supply (e.g., seeds, fertilizers) and market information are essential to sustain the adopted technologies. The study sheds light on the sustainability of technology adoption by underpinning the importance of extension services for longer-term adoption. We believe that the combined effect of various technologies would be associated with sustained adoption of the improved off-season technologies. This provides a new direction to operationalize farmer-oriented policies in agricultural extension and helps in devising programs for sustained adoption of technology.
12 pages, According to the World Health Organization a diet high in vegetables may reduce the risk of coronary heart diseases, stroke, and certain types of cancer. In addition, vegetables have lower carbon footprints than most other foods. The main objective in this paper is to find drivers behind vegetable consumption, with emphasis on health and environmental motivation. We used the theory of planned behavior together with direct acyclic graphs as a theoretical basis. The empirical analysis applied the graded response model and bounded beta regression with survey data from 2019. The main results show that health attitude is a stronger motivator for vegetable consumption than environmental attitudes.
9 pages, The present study was conducted in Faisalabad at Social Sciences Research Institute, Pakistan
Agricultural Reseaerch Council, Ayub Agricultural Research Institute, Faisalabad, Pakistan
during 2019. Countries wise time series data of exported fruits and vegetables were taken
from AMIS for finding instability of commodities and countries. Current study focused on the
compound annual growth rates of production, export quantity and value of mostly exported
fruits and vegetables. Growth trends of selected commodities were executed by using semitrend growth model. Coefficient of variation technique was used to find out instability of specific
commodity for specific country/market. Selected exported vegetables (potato, tomato, onion
and garlic) indicated instability results for Sri Lanka, Malaysia, Qatar and Indonesia among
given markets and within the given period. Among fruits kinnow export shared 24.96, mango
export results showed 22.08 percent share in total fruits export followed by 13.55 percent share
of orange and 8.6 percent export share of dates dried in total export from Pakistan. Results
observed for instability of exports to countries, minimum value of coefficient of variation (24.34
percent) was recorded for Bahrein market for kinnow export and Bahrein market was stable
among given markets. Similarly, mango results showed that export of mango to Germany market
was stable among given markets and within the given period. Export of orange to Saudi Arabia
market and export of dates to Bangladesh market was stable among given markets within the
given period of time. Finally, in order to lessen the instability, it can be proposed that Pakistan
ought to take steps to boost the exports of primary commodity and value added products to raise
revenue profitable.
9 pages, The study examined the effect of marketing intermediaries on onion prices in Benue state, Nigeria. A multistage sampling method was employed to select 150 onion sellers in the study area. Primary data were collected using a structured questionnaire administered to respondents. Data collected were analysed using descriptive statistics, marketing efficiency and Gini coefficient. The study revealed that the majority (66.7%) of the respondents were female, 46.7% were married with an average age of 38 and an average income of ₦96684.00. The result also showed e marketing efficiency of 5.19 indicating that the product was efficient in the study area and Gini coefficient of 0.29 indicating that onion marketing is perfectly competitive. Transportation and storage facilities constituted the greatest challenge faced by onion sellers in the study area. Based on the findings of the study, it was recommended that the sellers should form cooperatives to promote bulk purchase which will, in turn, reduce transportation charges as well as enable them to achieve the benefits from economies of scale.
