15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21762
Notes:
Pages 191-203 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Hansen, Maggie Jo (author) and Edgar, Leslie D. (author)
Format:
Paper
Publication Date:
2015
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05787
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 23 pages.
Online from publication. 2 pages., Author reported on a presentation at the West Coast Produce Exposition. The speaker observed, "I think we've got a wild ride for the foreseeable future here, and noted that consumers will continue to order groceries online, and the "click and collect" model may have staing power through the crisis and beyond."
Larson, Ronald B. (author) and Rana, Kulmani (author)
Format:
Paper
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00233
Notes:
Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 18 pages.
Brooker, J.R. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA), Eastwood, D.B. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA), and Gary, M.D. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA)
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09139
10 pages., Recent development of widely reported incidents of dangerous levels of pesticides in food, fertilizer contamination of ground water and the occurrence of livestock diseases attributable to the production methods of large scale agriculture have stimulated the demand for organic food. Food safety is also gaining prominence in developing countries as more and more people desire to consume chemical free foods. This study therefore assessed consumer’s perception of food safety standards and willingness to pay (WTP) for organic vegetables in Oyo state, Nigeria. Data were obtained from two hundred respondents through a multistage sampling procedure using the contingent valuation method and were analysed using descriptive statistics, principal component analysis and the logit model. Results showed that majority (87%) were in their economic active age (≤ 50 years) and 73% of the respondents had prior knowledge of organic vegetables. Furthermore, about 58% of the consumers preferred organic fluted pumpkin (Ugwu) to other organic vegetable probably owing to their awareness of the health advantages and nutritional constituent of the vegetable. The results of the principal component analysis showed that 49 percent of the respondents had information (awareness) about organic leafy vegetables. The logistic model showed that employment status, price, health benefit and label had positive relationship with WTP for organic vegetables while gender and household size had a negative relationship with WTP.
Platania, Marco (author) and Privitera, Donatella (author)
Format:
Book chapter
Publication Date:
2009
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29847
Notes:
Pages 121-138 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
Tsakiridou, Efthimia (author), Mattas, Konstadinos (author), and Zotos, Yorgos (author)
Format:
Book chapter
Publication Date:
2004
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21759
Notes:
Pages 37-50 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
23 pages., via online journal., In 2015, the Philippine Supreme Court ruled against the field testing of Bt eggplant, a genetically modified crop. This decision was covered extensively in the local press, forcing scientists to defend their research. We used qualitative, inductive analysis to examine how three news outlets constructed science in their coverage of the issue. We found that science was constructed through four themes: science searched for proof, absolute consensus had to be reached, the characteristics of scientific inquiry are used to discredit scientists, and science is aware of its logical limits. These findings have implications for the public acceptance of innovations.
Brooker, John R. (author / University of Tennesse. ), Eastwood, David B. (author / University of Tennesse. ), and Gray, M.D. (author / University of Tennesse. )
Format:
Journal article
Publication Date:
1993-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09238
Singh, S.P. (author / Tennessee State University, Department of Rural Development), Hiremath, B.N. (author / Tennessee State University, Department of Rural Development), and Comer, S.L. (author / Tennessee State University, Department of Rural Development)
Format:
Journal article
Publication Date:
1990
Published:
International: Haworth Press, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09110
Online from publication. 1 page., Describes growth of consumption of fresh fruit and vegetables in the U.S., beginning in 1970 with introduction of the popular Miss Chiquita character and follow-up promotional efforts.
Describes confusion resulting from Food and Drug Administration policies allowing what are called qualified health claims. Case examples cited: influence of nut consumption on heart disease and tomato consumption on the risk of prostate cancer.
Online from publication. 2 pages., Identification of produce items cited as problematic and acceptable by the Environmental Working Group. Article indicates that more than 99 percent of produce samples tested for these reports have residue levels that are compliant with U.S. Environmental Protection Agency standards (which EWG considers insufficient).
9 pages, The study examined the effect of marketing intermediaries on onion prices in Benue state, Nigeria. A multistage sampling method was employed to select 150 onion sellers in the study area. Primary data were collected using a structured questionnaire administered to respondents. Data collected were analysed using descriptive statistics, marketing efficiency and Gini coefficient. The study revealed that the majority (66.7%) of the respondents were female, 46.7% were married with an average age of 38 and an average income of ₦96684.00. The result also showed e marketing efficiency of 5.19 indicating that the product was efficient in the study area and Gini coefficient of 0.29 indicating that onion marketing is perfectly competitive. Transportation and storage facilities constituted the greatest challenge faced by onion sellers in the study area. Based on the findings of the study, it was recommended that the sellers should form cooperatives to promote bulk purchase which will, in turn, reduce transportation charges as well as enable them to achieve the benefits from economies of scale.
Online from publication. 4 pages., A senior fresh produce merchandiser offers advice about providing orientation and in-service training for professional development of new employees in produce departments of food stores.
6 pages., via online journal., Sustainable agriculture is spreading in Japan in response to growing concerns about the environmental burden of the agriculture sector, but less than 1% of the total crop area for each vegetable in Japan is grown sustainably. Environmentally friendly agricultural products are produced by using organic and low-input farming techniques; low-input farming aims to reduce chemical inputs, such as fertilizers, pesticides, and herbicides, by half. Here, we used komatsuna (Japanese mustard spinach, Brassica rapa var. perviridis) as a model vegetable to study the environmental impact of low-input farming and ways to promote the purchase of organically and low-input farmed vegetables. We first assessed greenhouse gas emissions resulting from organic, low-input, and conventional farming of komatsuna. We also evaluated the effectiveness of providing consumers with detailed farm management and seasonality information to market organically and low-input farmed vegetables. We estimated marginal willingness-to-pay (MWTP) using choice-based conjoint analysis, based on attributes of price, fertilizer use, pesticide use, and region of origin. For seasonality, the questionnaire incorporating these attributes was conducted twice: once assuming purchasing in season, the other out of season. The greenhouse gas emissions of organic farming per area (196.7 kg CO2-eq/10 a/year) and per yield (72.3 kg CO2-eq/t/year) were less than those of low-input (322.6 kg CO2-eq/10 a/year, 120.7 kg CO2-eq/t/year) and conventional (594.0 kg CO2-eq/10 a/year, 220.7 kg CO2-eq/t/year) farming. MWTPs were highest for pesticide-free komatsuna (76.9 yen out of season, 66.2 yen in season), followed by full organic fertilizer (66.0 yen out of season, 63.4 yen in season), half organic fertilizer (35.8 yen out of season, 19.8 yen in season), and half pesticide (29.2 yen out of season, 21.0 yen in season). Consumers showed greater preference for organically and low-input farmed komatsuna out of season than in season. Consumers were more interested in pesticide information than in fertilizer and region of origin information. Our findings suggest that providing detailed cultivation and seasonality information would be a beneficial consumer communication tool to increase the market for sustainable agricultural products.
19 pages., via online journal., Vegetable farming is the main source of livelihood for smallholder farmers in Eswatini. However, the production and marketing challenges they faced inhibits the farmers from benefiting fully, which calls for relational transactions to enhance exchange efficiency. Therefore, this study aims to determine the nature of relationship constructs between vegetable farmers selling to formal and informal channels. Data elicited from 170 farmers were analysed using factor analysis, multiple regression analysis and discriminant analysis. Results revealed that farmers derived satisfaction from the price offered and communication, while trust was derived from satisfaction, communication and duration of the relationship, and commitment was derived from trust in both channels. The discriminant analysis results revealed that there is statistical significant difference between the channels. Farmers supplying formal markets perceived levels of satisfaction, trust, and commitment better than those supplying informal markets. The results also indicated that satisfaction and trust were the best predictors of the nature of the relationships. The lack of written contracts and low produce quantity purchased by the formal markets contributes to the low-level establishment of the farmer-buyer relationships. Therefore, coordinated supply chains and supplier-development approaches are necessary to complement the logistical requirements associated with fresh produce and to create mutual benefits.
9 pages., Financial challenges facing the public extension system in Trinidad prompted researchers to assess the attitude of vegetable farmers about paying for extension services. Findings of a survey among farmers indicated there is an opportunity to introduce payment.
15 pages., via online journal., Information is key in reducing the uncertainties of sustainable agricultural practices (SAPs). The objective of this study was to improve the understanding of the relationship between utilized informational sources and other key identified factors affecting Malaysian vegetable producers' choices. The findings of a multivariate probit model suggest that information sources are complementary. The choices for these sources are influenced by heterogeneity in access to credit, social network (member of farmers association), and farm settings (distance from farm to market, resource depletion issues, and geographical regions). Future promotion of SAPs should be delivered through the provision of quality content disseminated through the preferred information sources, which target potential users.
Eves, A. (author), Lumbers, M. (author), and Morgan, J. (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21763
Notes:
Pages 205-219 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11558
Notes:
1 page., Online via AgriMarketing Weekly. 1 page., Farm Journal, the parent company of The Packer, is enhancing its Produce Market Guide digital platform by merging it with its brand Produce Retailer, creating a combined brand called PMG."
Ewbank, Richard (author), Kasindei, Aloyce (author), Kimaro, Faithrest (author), and Slaa, Salutary (author)
Format:
Book chapter
Publication Date:
2009
Published:
Tanzania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29871
Notes:
Pages 218-219 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages.
Bebbington, Anthony (author) and Rhoades, Robert (author)
Format:
Book chapter
Publication Date:
1995
Published:
Peru
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35847
Notes:
Pages 296-307 in D. Michael Warren, L. Jan Slikkerveer and David Brokensha (eds.), The cultural dimension of development: indigenous knowledge systems. Intermediate Technology Publications Ltd., London, England. 582 pages.
USA: Roper Center at the University of Connecticut
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22039
Notes:
Public Opinion Online, Gallup Poll of November 2004. 2 pages., Responses to a question in a national adult Gallup Poll. Top rankings: turkey - 49%; stuffing/dressing - 14%; ham, mashed potatoes, pumpkin pie - 5%.
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
