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    1. Adoption of precision agriculture technologies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boehlje, Michael (author) and Langemeier, Michael (author)
    Format:
    Research report
    Publication Date:
    2021-03
    Published:
    USA: Department of Agricultural and Consumer Economics, College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana-Champaign.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12167
    Notes:
    6 pages., Authors from the Center for Commercial Agriculture, Purdue University, discuss the adoption of precision agriculture technologies. Findings of cited research among farmers indicated that the average net benefit was almost $90 per acre, and the benefit cost ratio averaged 9.7 to 1. "These results suggest a much higher payoff of precision farming than previous studies. This higher payoff is a result of the whole-farm system benefits of the interactions among individual tools and technologies which result in a new way of farming."

    2. New report shows UI Extension generates value 10 times its budget

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wald, Stephen (author / Illinois Extension)
    Format:
    News release
    Publication Date:
    2020-09-14
    Published:
    USA: Illinois Extension, University of Illinois, Urbana-Champaign
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12018
    Notes:
    Online from Illinois Extension website. 3 pages., Summary of findings from an analysis of the impact of Illinois Extension, the public outreach and engagement arm of the University of Illinois. The report valued the annual economic and functional benefits of Illinois Extension at over $603 million, about 10 times the $60.9 million annual budget of the university unit.

    3. The database race

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wareham, Jared (author)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11779
    Journal Title:
    Drovers
    Journal Title Details:
    : 54
    Notes:
    Online from publisher., Author describes the race that is on "to assemble and prove a tool that can deliver precision data and logistics throughout beef production spaces," connecting producers with consumers.

    4. Consumers' evaluation of animal welfare labels on poultry products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1) Article 1
    Notes:
    Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.

    5. Generic promotion of sorghum for food and industrial uses

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author) and Capps, Oral, Jr. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    32(1) : 13-29
    Notes:
    17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.

    6. The Florida tomato committee's education and promotion program 2011-2016: an evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    VanSickle, John J. (author) and Zhang, Fangyi (author)
    Format:
    Research report
    Publication Date:
    2019-01-14
    Published:
    USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
    Notes:
    25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.

    7. Are consumers willing to pay for sustainability-related poultry practices? The findings are in!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019
    Published:
    USA: FMI Foundation, Arlington,Virginia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
    Notes:
    5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."

    8. Hen housing system information effects on U.S. egg demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
    Journal Title:
    Food Policy
    Journal Title Details:
    87 : 101743
    Notes:
    9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."

    9. The impact of agricultural knowledge transfer resources on farm level profitability during the economic recession - a quantitative study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cawley, A. (author), O'Donoghue, C. (author), Heanue, K. (author), Hilliard, R. (author), and Sheehan, M. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Ireland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10411
    Journal Title:
    Journal of Agricultural Education and Extension
    Notes:
    Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014. Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation. Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%. Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins. Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment. Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.

    10. This publisher launched a contest to give her newspaper away for $1

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Longwell, Karen (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11425
    Journal Title:
    Ryerson Review of Journalism
    Notes:
    8 pages., Online via Ryerson Review of Journalism website. Published on February 19, 2020., Tara de Ryk, owner and publisher of a rural Saskatchewan weekly newspaper, decided after 21 years to retire from the newspaper business. This article describes how community interest in local news and an adventuresome spirit prompted her to conduct a give-away contest in late 2019. Interested persons were invited to write an essay (500 words maximum) about how they would be ideal owner and publisher of the Davidson Leader. The article describes the contest and winning entry, which led to change in ownership.

    11. Variety awareness, nutrition knowledge and adoption of nutritionally enhanced crop varieties: evidence from Kenya

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Muthini, Davis Nguthi (author), Nzuma, Jonathan Makau (author), and Nyikal, Rose Adhiambo (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11328
    Journal Title:
    African Journal of Agricultural and Resource Economics
    Journal Title Details:
    14(4) : 225-237
    Notes:
    Online via AgEconSearch., Authors evaluated the impact of varietal awareness and nutrition knowledge on their adoption of biofortified crop varieties. Findings suggested that farmers who had knowledge of the nutritional attributes of a specific variety of beans were more likely to adopt them.

    12. What drives smallholder farmers' willingness to pay for a new farm technology? Evidence from an experimental auction in Kenya

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Channa, Hira (author), Chen, Amy Z. (author), Pina, Patricia (author), Ricker-Gilbert, Jacob (author), and Stein, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11464
    Journal Title:
    Food Policy
    Journal Title Details:
    85 : 64-71
    Notes:
    8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.

    14. Using ROI tools to drive strategic planning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    James, Beverly (author / University of Florida)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint

    18. Broadband's role in agricultural technologies and the rural economy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whitacre, Brian (author / Oklahoma State University)
    Format:
    Presentation
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10312
    Notes:
    32 pages., From the website, proceed to "agenda" link., PowerPoint presentation for the Federal Reserve Annual Agriculture Conference, Chicago, Illinois, November 7, 2018., Addresses the concept of "broadband," the rural-urban digital divide, broadband across the Midwest, academic research in rural broadband, and current federal/state policy.

    19. How consumer awareness and generic promotions drive demand: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heng, Yan (author), Ward, Ronald (author), House, Lisa (author), and Zansler, Marisa (author)
    Format:
    Poster
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09656
    Notes:
    Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018. 2 pages.

    20. America's local newspapers might be broke - but they're more vital than ever

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLaughlin, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2017-09-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09413
    Journal Title:
    The Guardian
    Notes:
    Online U.S. edition of the Guardian newspaper. 4 pages., "Local journalism is doing great work across the country while fighting cutbacks and tight budgets. But we need people to stop expecting news to be free.