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    301. Keeping top-of-mind: the impact of audio phone reminders on Kenya farmers' knowledge and uptake of drought tolerant (DT) maize

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cai, Tian (author), Steinfield, Charles (author), and Olsen, Jennifer (author)
    Format:
    Paper
    Publication Date:
    2017-07-30
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09234
    Notes:
    Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 31 pages.

    304. Livestock farmers' awareness, access and benefits of veterinary extension services in southwestern Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oladele, O.I. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37377
    Journal Title:
    Livestock Research for Rural Development
    Journal Title Details:
    16(6)
    Notes:
    Via online. 6 pages.

    306. Macro- and macro-analysis potential of agricultural information systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eisgruber, L.M. (author / Professor of Agricultural Economics, Purdue University) and Professor of Agricultural Economics, Purdue University
    Format:
    Journal article
    Publication Date:
    1967-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04358
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    49 (5) : 1541-1558
    Notes:
    Evans, cited reference

    307. Market returns, infrastructure and the supply and demand for extension services

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frisvold, George B. (author), Ferni;cola, Kathleen (author), and Langworthy, Mark (author)
    Format:
    Journal article
    Publication Date:
    2001-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16711
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    83(3) : 758-763

    308. Market returns, infrastructure and the supply and demand for extension services

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Langworthy, Mark (author), Friswold, George B. (author), and Fernicola, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2001-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19660
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    83(3) : 758-763

    310. Markets segmented by regional-origin labeling with quality control

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Anders, Sven (author), and Herrmann, Roland (author)
    Format:
    Paper
    Publication Date:
    2006-08
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06763
    Notes:
    Paper presented at the International Association of Agricultural Economists conference, Gold Coast, Australia, August 12-18, 2006. 26 pages.

    311. Mature relationship requires shifting resources

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDoweel, George R. (author / Department of Agricultural Economics, Virginia Polytechnic Institute and Sate University, Blacksburg, VA)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07258
    Journal Title:
    Journal of Extension
    Journal Title Details:
    30 (1) : 6-7
    Notes:
    Gerry Walter

    312. Measures of online advertising effectiveness: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
    Notes:
    Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

    313. Measuring ROI in communications through technology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Mark (author / Osborn & Barr Communications)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23843
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 52
    Notes:
    Offers suggestions for planning profitable uses of information technologies in agricultural marketing.

    314. Measuring extension performance : a case study of the Irish agricultural extension service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Neill, Suzanne (author / Trinity College Dublin), Matthews, Alan (author / Trinity College Dublin), and Leavy, Anthony (author)
    Format:
    Proceedings
    Publication Date:
    1999-03-22
    Published:
    Ireland: Association for International Agricultural and Extension Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20965
    Notes:
    Burton Swanson Collection, 8 pages, Session C, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago

    315. Measuring rural development impact: how and what to measure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramirez, Ricardo (author)
    Format:
    Conference paper
    Publication Date:
    1998-10-26
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11190
    Journal Title Details:
    8 pages
    Notes:
    Conference: Partnerships &amp; Participation in Telecommunications for Rural Development at the beautiful campus of the University of Guelph in Guelph, Ontario, Canada, October 26 &amp; 27, 1998.

    316. Measuring the benefits to advertising under monopolistic competition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author), Boland, Michael A. (author), Silva, Jena (author), and Xia, Tian (author)
    Format:
    Journal article
    Publication Date:
    2012-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00081
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    37(1) : 144-155

    317. Measuring the effect of agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    318. Measuring the effectiveness of an information campaign on soil testing in Bond County, Illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sarbaugh, L.E. (author)
    Format:
    Research summary
    Publication Date:
    1960-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08401
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1959
    Notes:
    Page 79 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, College of Agriculture, University of Illinois, Urbana. 1959. 24 pages.

    319. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
    Format:
    Paper
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
    Notes:
    Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

    320. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
    Format:
    Journal article
    Publication Date:
    2003-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(1) : 134-152

    321. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    322. Measuring the welfare effects of nutrition information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teisl, Mario F. (author), Bockstael, Nancy E. (author), and Levy, Alan (author)
    Format:
    Journal article
    Publication Date:
    2001-02
    Published:
    USA: American Agricultural Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18701
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    83 (1): 133-149

    323. Media impact of nutrition information on food choice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinsey, Jean (author) and Shiratori, Sakiko (author)
    Format:
    Paper
    Publication Date:
    2011-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00491
    Notes:
    Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. 22 pages.

    325. Meeting information needs for agricultural development in developing countries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marcos, Ferdinand E. (author)
    Format:
    Conference proceedings
    Publication Date:
    1980-03-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13692
    Notes:
    Located in J Evans Library, Proceedings of the Vith World Congress of the International Association of Agricultural Librarians and Documentalists: "Agricultural Information to Hasten Development". Held at Phillipine International Convention Center, Manila, Philippines, 3-7 March 1980

    328. Methods for allocating resources in applied agricultural research in Latin America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author) and Pinstrup-Anderson, Per (author)
    Format:
    Bulletin
    Publication Date:
    1975-11
    Published:
    Colombia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12203
    Notes:
    Francis C. Byrnes Collection, Series CE-11, Centro Internacional de Agricultura Tropical (CIAT), Cali, Colombia. 65 p.

    329. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    332. National agricultural information systems : design and assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bonnen, James T. (author) and Riemenschneider, Charles H. (author)
    Format:
    Book chapter
    Publication Date:
    1979
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05191
    Notes:
    Gerry Walter, In: Blackie, M.J. and J.B. Dent (eds), Information Systems for Agriculture. London: Applied Science Publications, 1979. p. 145-172

    336. Neighborhood leader study report - written materials : Mineral County, West Virginia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frutchey, F.P. (author) and Gumbel, W.C. (author)
    Format:
    Research summary
    Publication Date:
    1943
    Published:
    USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08945
    Notes:
    Page 2 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description by a study by the U.S. Extension Service. 1943. 5 pages.

    337. New insights into supermarket promotions via scanner data analysis: the case of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

    338. New report shows UI Extension generates value 10 times its budget

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wald, Stephen (author / Illinois Extension)
    Format:
    News release
    Publication Date:
    2020-09-14
    Published:
    USA: Illinois Extension, University of Illinois, Urbana-Champaign
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12018
    Notes:
    Online from Illinois Extension website. 3 pages., Summary of findings from an analysis of the impact of Illinois Extension, the public outreach and engagement arm of the University of Illinois. The report valued the annual economic and functional benefits of Illinois Extension at over $603 million, about 10 times the $60.9 million annual budget of the university unit.

    339. Newspaper advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author) and Boehm, William T. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
    Journal Title:
    National Food Review
    Journal Title Details:
    8(1) : 16-19
    Notes:
    4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.

    341. Nonpoint source pollution, incomplete information and learning: an entropy approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaplan, Jonathan D. (author) and Howitt, Richard E. (author)
    Format:
    Research report
    Publication Date:
    1997-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10327
    Journal Title Details:
    16 pages
    Notes:
    Staff Papers of University of California, Davis

    343. Nutrition labeling in the food-away-from-home sector: an economic assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Variyam, Jayachandran N. (author)
    Format:
    Report
    Publication Date:
    2005
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35950
    Notes:
    Posted at http://www.ers.usda.org/publications/ERR4, Economic Research Report 4. 23 pages.

    347. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

    348. Optimal expenditures for agricultural research and extension: implications of underfunding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Havlicek, J. J. (author), White, F.C. (author), and Department of Agricultural Economics, University of Georgia; Department of Agricultural Economics and Department of Statistics,Virginia Polytechnic Institute and State University
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08547
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    64(1) : 47-55

    349. Optimal generic advertising in an imperfectly competitive food industry with variable proportions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author)
    Format:
    Paper
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22290
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Long Beach, California, July 28-31, 2002. 30 pages.