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    501. The potential for transition to paid extension: some guiding economic principles

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    502. The potential return on investment of the recruitment strategies for an academic unit focused on agricultural sciences

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    503. The power of information: the impact of mobile phones on farmers' welfare in the Philippines

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    504. The pricing performance of market advisory services in corn and soybeans over 1995-2001: a non-technical summary

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    505. The pricing performance of market advisory services in corn and soybeans over 1995-2004: a non-technical summary

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    507. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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    508. The reaction of corn and soybean futures markets to USDA crop progress and condition information

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    509. The response of Philippine rice and corn farmers to price

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    510. The returns to promotion of healthy choices in Tasmania: "Are you in the dark about the power of mushrooms"?

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    511. The role of mobile phones in sustainable rural poverty reduction

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    512. The role of sensory experiences and information on the willingness to pay for organic wheat bread

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    513. The role of soil test information in reducing groundwater pollution

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    514. The sustainability of public internet access centers: lessons from ICT [information and communication technology] projects in rural China

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    517. The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

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    518. The use of result demonstrations by Minnesota county agricultural agents

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    519. The value and distribution of the benefits of commodity price outlook information

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    520. The value in evaluating and communicating program impact: the Ohio BR&E Program

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    521. The value of a long-range weather forecast for the West African Sahel

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    522. The value of a rational expectations forecast in a risky market : a theoretical and empirical approach

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    523. The value of better weather information to the raisin industry

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    524. The value of climate information

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    525. The value of climate information when farm programs matter

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    526. The value of frost forecasting : a Bayesian appraisal

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    527. The value of information for crop forecasting with Bayesian speculators : theory and empirical results

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    528. The value of information in agricultural research and development

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    529. The value of information in integrated pest management of corn rootworm and European corn borer in Minnesota

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    530. The value of information to hedgers in the pressure of futures and options

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    531. The value of rural roads

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    532. The value of seasonal precipitation forecasts in a haying/pasturing problem in western Oregon

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    534. Theoretical approaches to the management of the public service media firm

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    535. This publisher launched a contest to give her newspaper away for $1

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    538. Training: an investment in the future

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    539. Transaction costs, information technologies and the choice of marketplace amongst farmers in northern Ghana

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    541. Transforming traditional gender structures: giving women access to information technology

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    543. U.S. honey supply chain: structural change, promotions and the China connection

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    544. USDA and private analysts forecasts of ending stocks: how good are they?

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    545. USDA crop forecasts : a good track record

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    546. Unbounded possibilities: observations on sustaining rural information and communication technology (ICT) in Africa

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    547. Uncertainty and the regulation of nitrate pollution from agriculture

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    548. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems

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    549. University of Florida IFAS communication services cost benefit analysis report fiscal year 1999-2000 (addendum to fy 1998-1999 cost benefit analysis report)

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    550. Updating extension's farm demonstration model : the value of an on-farm research trial for dairy producers

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    551. Upstream transmission effects of generic advertising and promotion: the case of soybeans

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    552. Use of private consultants and other sources of information by large cornbelt farmers

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    554. Using ROI tools to drive strategic planning

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    556. Using climatic information and weather forecast for decisions in economizing irrigation water

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    557. Using informational labeling to influence the market for quality in food products

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    558. Using mobile phones to improve educational outcomes: an analysis of evidence from Asia

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    560. Value of information on crop response function to soil salinity in a farm-level optimization model

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    561. Value of predictors of uncontrolled factors in response functions

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    562. Value of sample information in pest control decision making

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    563. Value of soil test information for crop production

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    564. Value of weather information : a descriptive study of the fruit-frost problem

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    565. Variety awareness, nutrition knowledge and adoption of nutritionally enhanced crop varieties: evidence from Kenya

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    566. Village information and communication centres in Rwanda

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    568. Was the Australian Meat and Livestock Corporation's advertising efficient?

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    569. Water quality issues in the north central region of the United States: a teaching-learning model

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    571. What a few words can do

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    572. What can we learn from the experience of the dairy promotion program?

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    573. What do we get out of extension research?

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    574. What drives smallholder farmers' willingness to pay for a new farm technology? Evidence from an experimental auction in Kenya

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    576. What is happening in agricultural communications education

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    579. When telephones reach the village : the role of telecommunications in rural development

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    580. Wholesale- and farm-level impacts of generic advertising: the case of catfish

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    582. Will digital technologies transform agriculture in developing countries?

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    583. Willingness-to-pay for natural, organic, and conventional foods: the effects of information and meaningful labels

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    584. Wisconsin farmers use and understanding of broadcast market information

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    585. Wisconsin farmers' decision making behavior in relationship to marketing livestock

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    586. Women farmers benefit from mobiles

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    588. You know it's going to be a bad day when a 60 Minutes camera crew is waiting for you at work - a case study of chicken contamination publicity

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