8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25444
Notes:
Pages 267-277 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.
Chung, Chanjin (author), Suh, Daeseok (author), and Han, Sungill (author)
Format:
Paper
Publication Date:
2011-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00244
Notes:
Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 22 pages.
