Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02409
Notes:
#946, Harold Swanson Collection. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., University Park, PA : The Pennsylvania State University, Agricultural Extension Service, [19-]. 16 p.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08946
Notes:
Page 3 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description by a study by the U.S. Extension Service. 1943. 22 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08928
Notes:
Page 6 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief summary published by the U.S. Extension Service, Washington, D.C. 1944. 19 pages.
Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
Format:
Paper
Publication Date:
2004-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
Notes:
Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."
Glantz, Michael (author / National Center for Atmospheric Research, Environmental and Societal Impacts Group (ESIG), Boulder, CO) and National Center for Atmospheric Research, Environmental and Societal Impacts Group (ESIG), Boulder, CO
Format:
Journal article
Publication Date:
1977
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 33 Document Number: B03505
