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    5. Extension and tourism: previous efforts, current trends, and the future

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arbogast, Doug (author), Eades, Daniel (author), Goetz, Stephan (author), and Pan, Yuxuan (author)
    Format:
    Journal article
    Publication Date:
    2022-05-09
    Published:
    United States: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12595
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 60, Iss. 2
    Notes:
    12pgs, This study highlights the results of a national survey of Extension land-grant and sea grant professionals designed to better understand their involvement in state/regional tourism programming and their perceptions of tourism related opportunities and challenges. This study demonstrates the breadth and importance of Extension’s tourism programing and continued challenges including limited investment and commitment by state institutions and the larger CES for core tourism program offerings. Investments in tourism programing are recommended as a way for Extension to maintain its relevancy, and better engage and address the community and economic development needs of traditional and emerging audiences.