Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03421
Notes:
Online via AgriCultures Network, Wageningen, Netherlands. Written during a workshop to document lessons learnt in rural development in Sudan, conducted by ILEIA [Centre for learning on sustainable agriculture] for IFAD [International Fund for Agricultural Development]., Features experiences of KariaNet (Knowledge Access for Interconnected Areas Network)in establishing a network around relatively new concepts such as knowledge management, knowledge sharing and communities of practice. 4 pages.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
16 pages., via online journal., Critical factors influencing farmers’ use of traditional communication methods (TCMs) in information dissemination were isolated with a factor analytical technique. The results show that most of the farmers were between 31 and 60 years and the majority (63%) employ use of TCMs such as proverbs, hooting, putting leaves on path, and use of palm fronds to deliver information at a moderate level. The features of TCMs, farmers’ personal characteristics, economic proficiency, and influence of social contact were factors influencing use of TCMs. It was concluded that use of TCMs is influenced by their peculiarities in discerning information and the user's personal and socioeconomic characteristics.
14 pages., via online journal., This study has investigated farm households' simultaneous use of social networks, field extension, traditional media, and modern information and communication technologies (ICTs) to access information on cotton crop production. The study was based on a field survey, conducted in Punjab, Pakistan. Data were collected from 399 cotton farm households using the multistage sampling technique. Important combinations of information sources were found in terms of their simultaneous use to access information. The study also examined the factors influencing the use of various available information sources. A multivariate probit model was used considering the correlation among the use of social networks, field extension, traditional media, and modern ICTs. The findings indicated the importance of different socioeconomic and institutional factors affecting farm households' use of available information sources on cotton production. Important policy conclusions are drawn based on findings.
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
1 page., From the "Indonesia - General" file of the international program records of the AgriculturalCommunications Program, University of Illinois., Notes from review of a journal article at the Gadjah Mada University Library.
7 pages, Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of nutrition education brochure that utilizes two information formats-rich media and traditional media-for promoting nutritional knowledge of pecans among young consumers. The experiment followed a between-subjects 2 x 2 design. Four versions of digital brochures were developed to manipulate two independent variables: video (absent vs. present) and recipe (absent vs. present). The findings indicated that including a video in the digital brochure can help increase consumers’ perceived information quality, and recipe content can help increase consumers' trust in the nutrition information and information source. The results also showed that for consumers with a lower prior knowledge regarding pecans, educational materials including a video were more effective than materials without a video. Such strategies to promote pecan consumption could benefit the pecan industry as well as public health.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25558
Notes:
Pages 112-123 in D.M. Warren, L.J. Slikkerveer and D. Brokensha (eds), The cultural dimension of development: indigenous knowledge systems, Intermediate Technology Publications, London. 582 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
Notes:
Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25670
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322 pages., A selection of papers from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25672
Notes:
Pages 143-154 in F.I.A. Omu and P.K. Makinwa (eds.), Integrated rural development in Nigeria and women's role. Heinemann Educational Books, Ibadan, Nigeria. 322 pages., Paper from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
Middleton, Solua (author) and Wilson, Gary (author)
Format:
Paper
Publication Date:
2005-02-24
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25968
Notes:
Via Commonwealth Press Union. 1 page., Leah Jessup summarizes a presentation at the CPU Biennial Conference and Commonwealth Editors' Forum, Sydney, Australia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26478
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324 pages., Author documents ways in which agriculture and rural culture stirs the artistic impulse, in many forms. Examines evidence in art, literature, farm magazines, rural radio, country music.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26657
Notes:
Presented at the Conference on communication and empowerment: uses of media and information technologies in developing countries, Los Angeles, California, April 11-13, 1996. 23 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27252
Notes:
Interview on Radio National. 7 pages., Script of a discussion on an ABC program, "The Media Report," about Australian indigenous radio, newspaper and television programming.
