7 pages, Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of nutrition education brochure that utilizes two information formats-rich media and traditional media-for promoting nutritional knowledge of pecans among young consumers. The experiment followed a between-subjects 2 x 2 design. Four versions of digital brochures were developed to manipulate two independent variables: video (absent vs. present) and recipe (absent vs. present). The findings indicated that including a video in the digital brochure can help increase consumers’ perceived information quality, and recipe content can help increase consumers' trust in the nutrition information and information source. The results also showed that for consumers with a lower prior knowledge regarding pecans, educational materials including a video were more effective than materials without a video. Such strategies to promote pecan consumption could benefit the pecan industry as well as public health.
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
14 pages., via online journal., This study has investigated farm households' simultaneous use of social networks, field extension, traditional media, and modern information and communication technologies (ICTs) to access information on cotton crop production. The study was based on a field survey, conducted in Punjab, Pakistan. Data were collected from 399 cotton farm households using the multistage sampling technique. Important combinations of information sources were found in terms of their simultaneous use to access information. The study also examined the factors influencing the use of various available information sources. A multivariate probit model was used considering the correlation among the use of social networks, field extension, traditional media, and modern ICTs. The findings indicated the importance of different socioeconomic and institutional factors affecting farm households' use of available information sources on cotton production. Important policy conclusions are drawn based on findings.
16 pages., via online journal., Critical factors influencing farmers’ use of traditional communication methods (TCMs) in information dissemination were isolated with a factor analytical technique. The results show that most of the farmers were between 31 and 60 years and the majority (63%) employ use of TCMs such as proverbs, hooting, putting leaves on path, and use of palm fronds to deliver information at a moderate level. The features of TCMs, farmers’ personal characteristics, economic proficiency, and influence of social contact were factors influencing use of TCMs. It was concluded that use of TCMs is influenced by their peculiarities in discerning information and the user's personal and socioeconomic characteristics.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03421
Notes:
Online via AgriCultures Network, Wageningen, Netherlands. Written during a workshop to document lessons learnt in rural development in Sudan, conducted by ILEIA [Centre for learning on sustainable agriculture] for IFAD [International Fund for Agricultural Development]., Features experiences of KariaNet (Knowledge Access for Interconnected Areas Network)in establishing a network around relatively new concepts such as knowledge management, knowledge sharing and communities of practice. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02373
Notes:
Pages 115-125 in Richard J. Hand and Mary Traynor (eds.), Radio in small nations: production, programmes and audiences. University of Wales Press, Cardiff. 199 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37233
Notes:
Via BBC World Service - Communication, Media and Development Policy. 5 pages., Author suggests that the complexities of climate change may prompt consideration of staging probable near-future scenarios - "what if" and "what next" case reports that might be presented through popular theatre. They might illustrate probable situations, bold decisions of some, reluctance to change among others.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02274
Notes:
Pages 271-281 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages., Chipko-Appiko (Hug the Trees) movement.
Gender, Agriculture and Rural Development in the Information Society (GenARDIS), a program of the Association for Progressive Communications, Melville, South Africa.
Format:
Articles
Publication Date:
2009-07-02
Published:
Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00771
Amenumey, Felix K. (author), Greiman, Bradley C. (author), and Association for International Agricultural and Extension Education
Format:
Paper
Publication Date:
2009-05
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00437
Notes:
Pages 37-43 in the proceedings of the 25th annual meeting of the Association for International Agricultural and Extension Education in San Juan, Puerto Rico, May 24-28, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36718
Notes:
Pages 39-75 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
Wilson, Pamela (author) and Stewart, Michelle (author)
Format:
Book
Publication Date:
2008
Published:
International: Duke Unversity Press, Durham, North Carolina.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29254
Notes:
362 pages., Sixteen essays reflect the dynamics of indigenous media-making around the world. "Together the essays reveal the crucial role of indigenous media in contemporary media at every level: local, national, regional and international."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35873
Notes:
Pages 72-100 in Chad Berry (ed.), The hayloft gang: the story of the National Barn Dance. University of Illinois Press, Urbana. 215 pages., WLS National Barn Dance music, performers and activities during and after World War II, to 1960.
