7 pages, Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of nutrition education brochure that utilizes two information formats-rich media and traditional media-for promoting nutritional knowledge of pecans among young consumers. The experiment followed a between-subjects 2 x 2 design. Four versions of digital brochures were developed to manipulate two independent variables: video (absent vs. present) and recipe (absent vs. present). The findings indicated that including a video in the digital brochure can help increase consumers’ perceived information quality, and recipe content can help increase consumers' trust in the nutrition information and information source. The results also showed that for consumers with a lower prior knowledge regarding pecans, educational materials including a video were more effective than materials without a video. Such strategies to promote pecan consumption could benefit the pecan industry as well as public health.
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
14 pages., via online journal., This study has investigated farm households' simultaneous use of social networks, field extension, traditional media, and modern information and communication technologies (ICTs) to access information on cotton crop production. The study was based on a field survey, conducted in Punjab, Pakistan. Data were collected from 399 cotton farm households using the multistage sampling technique. Important combinations of information sources were found in terms of their simultaneous use to access information. The study also examined the factors influencing the use of various available information sources. A multivariate probit model was used considering the correlation among the use of social networks, field extension, traditional media, and modern ICTs. The findings indicated the importance of different socioeconomic and institutional factors affecting farm households' use of available information sources on cotton production. Important policy conclusions are drawn based on findings.
16 pages., via online journal., Critical factors influencing farmers’ use of traditional communication methods (TCMs) in information dissemination were isolated with a factor analytical technique. The results show that most of the farmers were between 31 and 60 years and the majority (63%) employ use of TCMs such as proverbs, hooting, putting leaves on path, and use of palm fronds to deliver information at a moderate level. The features of TCMs, farmers’ personal characteristics, economic proficiency, and influence of social contact were factors influencing use of TCMs. It was concluded that use of TCMs is influenced by their peculiarities in discerning information and the user's personal and socioeconomic characteristics.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03421
Notes:
Online via AgriCultures Network, Wageningen, Netherlands. Written during a workshop to document lessons learnt in rural development in Sudan, conducted by ILEIA [Centre for learning on sustainable agriculture] for IFAD [International Fund for Agricultural Development]., Features experiences of KariaNet (Knowledge Access for Interconnected Areas Network)in establishing a network around relatively new concepts such as knowledge management, knowledge sharing and communities of practice. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02373
Notes:
Pages 115-125 in Richard J. Hand and Mary Traynor (eds.), Radio in small nations: production, programmes and audiences. University of Wales Press, Cardiff. 199 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37233
Notes:
Via BBC World Service - Communication, Media and Development Policy. 5 pages., Author suggests that the complexities of climate change may prompt consideration of staging probable near-future scenarios - "what if" and "what next" case reports that might be presented through popular theatre. They might illustrate probable situations, bold decisions of some, reluctance to change among others.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02274
Notes:
Pages 271-281 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages., Chipko-Appiko (Hug the Trees) movement.
Gender, Agriculture and Rural Development in the Information Society (GenARDIS), a program of the Association for Progressive Communications, Melville, South Africa.
Format:
Articles
Publication Date:
2009-07-02
Published:
Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00771
Amenumey, Felix K. (author), Greiman, Bradley C. (author), and Association for International Agricultural and Extension Education
Format:
Paper
Publication Date:
2009-05
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00437
Notes:
Pages 37-43 in the proceedings of the 25th annual meeting of the Association for International Agricultural and Extension Education in San Juan, Puerto Rico, May 24-28, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36718
Notes:
Pages 39-75 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
Wilson, Pamela (author) and Stewart, Michelle (author)
Format:
Book
Publication Date:
2008
Published:
International: Duke Unversity Press, Durham, North Carolina.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29254
Notes:
362 pages., Sixteen essays reflect the dynamics of indigenous media-making around the world. "Together the essays reveal the crucial role of indigenous media in contemporary media at every level: local, national, regional and international."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35873
Notes:
Pages 72-100 in Chad Berry (ed.), The hayloft gang: the story of the National Barn Dance. University of Illinois Press, Urbana. 215 pages., WLS National Barn Dance music, performers and activities during and after World War II, to 1960.
USA: Nova Science Publishers, Inc., New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02153
Notes:
205 pages., Examines the contradictory cultural forces and value systems of rural and industrial communications. Offers a prospective model at the intersections between agriculture and professional communication in the form of a hybrid communication, "documents of coordination," designed to "go between minds, creating meanings and accommodating novelties to existing sets of beliefs and social institutions." Uses an extension project as a case analysis.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26478
Notes:
324 pages., Author documents ways in which agriculture and rural culture stirs the artistic impulse, in many forms. Examines evidence in art, literature, farm magazines, rural radio, country music.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00815
Notes:
Pages 63-78 in Report of the sensitisation workshop on rural radio for policy and decision makers in east and southern Africa, Lilongwe, Malawi, April 26-29 2005. Food and Agriculture Organization of the United Nations, Rome, Italy. 90 pages.
Middleton, Solua (author) and Wilson, Gary (author)
Format:
Paper
Publication Date:
2005-02-24
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25968
Notes:
Via Commonwealth Press Union. 1 page., Leah Jessup summarizes a presentation at the CPU Biennial Conference and Commonwealth Editors' Forum, Sydney, Australia.
Bentley, Jeffery W. (author), Nuruzzaman, Mostafa (author), Nawaz, Qazi Wadud (author), and Haque, Md. Rariqul (author)
Format:
Book chapter
Publication Date:
2005
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24698
Notes:
Pages 115-123 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27252
Notes:
Interview on Radio National. 7 pages., Script of a discussion on an ABC program, "The Media Report," about Australian indigenous radio, newspaper and television programming.
Manuel Ramos, Jose (author) and Diez, Angel (author)
Format:
Book chapter
Publication Date:
2003
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36160
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 181-188 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00875
Notes:
Pages 210-235 in Kelly Askew and Richard R. Wilk (eds.), The anthropology of media: a reader. Blackwell Readers in Anthropology. Blackwell Publishers Inc., Malden, Massachusetts. 416 pages., Examines how Aboriginal Australians produce and use film and video to reflect their interests and identity.
Environment and Development Organization News and Networking, Asia Edition., Announces formation of the Centre for Alternative Agricultural Media (CAAM) to "focus on farmer friendly communication system." Explains that alternative agricultural media emphasize the need for farmer-friendly ideologies and practices in agricultural research and communication. Example cited: farm journals "published by the farmers and pens to farmers' hands." CAAM web site: http://www.farmedia.org
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14018
Notes:
Pages 179-187 in S. R. Melkote and Sandhya Rao, Critical issues in communication: looking inward for answers. Sage Publications, New Delhi, India. 491 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14021
Notes:
Pages 227-240 in S. R. Melkote and Sandhya Rao, Critical issues in communication: looking inward for answers. Sage Publications, New Delhi, India. 491 pages.
Cuthbert, Marlene (author), Harder, Bernie (author), and Restoule, Jean-Paul (author)
Format:
Book chapter
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14022
Notes:
Pages 241-259 in S. R. Melkote and Sandhya Rao, Critical issues in communication: looking inward for answers. Sage Publications, New Delhi, India. 491 pages.
International: Rockefeller Foundation, New York, NY.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C12681
Notes:
352 p., Accounts of "50 experiments in empowering people - living in poor countries across the world - to seize control of their own life stories and begin to change their circumstances of poverty, discrimination and exclusion." Case stories involve communication programs in more than 30 countries. Methods range from community radio and local theater to multi-media telecenters.
