Alter, Theodore R. (author / Pennsylvania State Univeristy), Ruane, Dermot J. (author / National University of Ireland), Phelan, James F. (author / National University of Ireland), and Crewdson, Bud (author / University of Minnesota)
Format:
Proceedings
Publication Date:
1999-03-23
Published:
Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20985
Notes:
Burton Swanson Collection, 8 pages, Session I, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.
Shu-Tzu, Chuang (author / National Taiwan University)
Format:
Proceedings
Publication Date:
1999-03-22
Published:
Taiwan: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20959
Notes:
Burton Swanson Collection, 6 pages, Session A, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05845
Notes:
Online from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 2 pages., Report of a national survey of agritourism operators
9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Miller, Jefferson D. (author), McCullough, Stacey W. (author), Rainey, Daniel V. (author), and Das, Biswaranjan (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29975
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 17 pages.
15 pages., Online via Directory of Open Access Journals (DOAJ)., "In sum, the Africa rising myth and penetration of ICTs in rural areas masks the disposition of Maasai means of livelihood , and therefore worsening the groups' conditions of living.
14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."
Describes efforts of the East Carroll Tourism Initiative for planning and organizing cultural and tourism events to enhance the image of the parish and create economic opportunities.
Santi, Emanuele (author), Koutsouris, Alexis (author), Tare, Auron (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Albania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24929
Notes:
Chapter 10 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Rutgers State University
Format:
Paper
Publication Date:
2000-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27430
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf
12pgs, This study highlights the results of a national survey of Extension land-grant and sea grant professionals designed to better understand their involvement in state/regional tourism programming and their perceptions of tourism related opportunities and challenges. This study demonstrates the breadth and importance of Extension’s tourism programing and continued challenges including limited investment and commitment by state institutions and the larger CES for core tourism program offerings. Investments in tourism programing are recommended as a way for Extension to maintain its relevancy, and better engage and address the community and economic development needs of traditional and emerging audiences.
