Alter, Theodore R. (author / Pennsylvania State Univeristy), Ruane, Dermot J. (author / National University of Ireland), Phelan, James F. (author / National University of Ireland), and Crewdson, Bud (author / University of Minnesota)
Format:
Proceedings
Publication Date:
1999-03-23
Published:
Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20985
Notes:
Burton Swanson Collection, 8 pages, Session I, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.
Shu-Tzu, Chuang (author / National Taiwan University)
Format:
Proceedings
Publication Date:
1999-03-22
Published:
Taiwan: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20959
Notes:
Burton Swanson Collection, 6 pages, Session A, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05845
Notes:
Online from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 2 pages., Report of a national survey of agritourism operators
9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Miller, Jefferson D. (author), McCullough, Stacey W. (author), Rainey, Daniel V. (author), and Das, Biswaranjan (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29975
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 17 pages.
15 pages., Online via Directory of Open Access Journals (DOAJ)., "In sum, the Africa rising myth and penetration of ICTs in rural areas masks the disposition of Maasai means of livelihood , and therefore worsening the groups' conditions of living.
14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."
Describes efforts of the East Carroll Tourism Initiative for planning and organizing cultural and tourism events to enhance the image of the parish and create economic opportunities.
Santi, Emanuele (author), Koutsouris, Alexis (author), Tare, Auron (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Albania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24929
Notes:
Chapter 10 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Rutgers State University
Format:
Paper
Publication Date:
2000-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27430
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf
12pgs, This study highlights the results of a national survey of Extension land-grant and sea grant professionals designed to better understand their involvement in state/regional tourism programming and their perceptions of tourism related opportunities and challenges. This study demonstrates the breadth and importance of Extension’s tourism programing and continued challenges including limited investment and commitment by state institutions and the larger CES for core tourism program offerings. Investments in tourism programing are recommended as a way for Extension to maintain its relevancy, and better engage and address the community and economic development needs of traditional and emerging audiences.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06545
Notes:
News release from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 1 page., Identifies some types of farm safety activities considered important to address.
Green, G.P. (author / University of Wisconsin-Madison), Marcouiller, D. (author / University of Wisconsin-Madison), Deller, S. (author / University of Wisconsin-Madison), Erkkila, D. (author / University of Minnesota), and Sumathi, N.R. (author / University of Wisconsin-Madison)
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09012
Abstract online via Ebscohost., Authors analyze 490 television news broadcasts featuring Brattany's "green algae" between 1986 and 2015. "The problem has evolved over the past thirty years. It was first depicted as a hindrance to tourism due to urban pollution. It then was classified as an ecological disaster caused by agricultural productivism. Finally, it is currently considered a possible launch pad for sustainable development projects at the territorial level. The media have shaken up the region's political agenda and in so doing, they have hastened the reassessment of the 'Breton agricultural model'."
Via online., "This research project aimed at identifying a new network of routes and historical itineraries for the development and promotion of rural tourism in the Tuscany Region, by promoting forms of sustainable mobility in rural areas, particularly marginal ones." Examples: shrines, churches, abbeys, hermitages and sacred places.
24 pages, Agriculture and fashion become intertwined when fiber animals are used as a source of “raw materials,” including wool and mohair for clothing and textile production. This study evaluates the emerging visibility of fiber farms in the United States with sheep, alpacas, and angora goats in physical and virtual realms. This study explores twenty-first century fiber farmer discourses that contribute to Slow Fashion. Farmers have extensive expertise about their animals, fibers, and the farm landscape. The research methodology included a virtual ethnography on Facebook, and on-site visits to US fiber farms during 2013. Findings from the virtual ethnography conveyed how fiber farmers in Texas, Virginia, New York, and Illinois individualize the fiber animals with photographs, names, and descriptions of their personality characteristics. Individualizing fiber animals led to user engagement and interest in physically visiting fiber farms. Findings from on-farm visits in New York, led to deeper insight about alpaca fibers, a heritage breed of sheep, and the farmer’s role in the community. The “open” atmosphere created by fiber farmers suggests the sustained development of a local fiber industry, and opportunities for collaborations between fiber farms and the fashion industry.
Hausmann, Anna (author), Slotow, Rob (author), Di Minin, Enrico (author), Toivonen,Tuuli (author), Heikinheimo, Vuokko (author), and Tenkanen, Henrikki (author)
Format:
Journal article
Publication Date:
2017-04-10
Published:
UK: Nature Portfolio
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13088
9 pages, Charismatic megafauna are arguably considered the primary attractor of ecotourists to sub-Saharan African protected areas. However, the lack of visitation data across the whole continent has thus far prevented the investigation of whether charismatic species are indeed a key attractor of ecotourists to protected areas. Social media data can now be used for this purpose. We mined data from Instagram, and used generalized linear models with site- and country-level deviations to explore which socio-economic, geographical and biological factors explain social media use in sub-Saharan African protected areas. We found that charismatic species richness did not explain social media usage. On the other hand, protected areas that were more accessible, had sparser vegetation, where human population density was higher, and that were located in wealthier countries, had higher social media use. Interestingly, protected areas with lower richness in non-charismatic species had more users. Overall, our results suggest that more factors than simply charismatic species might explain attractiveness of protected areas, and call for more in-depth content analysis of the posts. With African countries projected to develop further in the near-future, more social media data will become available, and could be used to inform protected area management and marketing.
Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10769
Journal Title Details:
2 pages
Notes:
Outlook 2000 - New Directions, Future Market, Conference sponsored by the Australian Bureau of Agricultural and Resource Economics, Feb. 29 - Mar. 2, 2000. Canberra, Australia
Inhetvin, Tomas (author), Reis Araujo, Marcos Antonio (author), Luz, Leda (author), Espirito Santo, Infaide Patricia do (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Book chapter
Publication Date:
2003-09-08
Published:
Brazil
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25111
Notes:
Chapter 11 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Compilation of papers on education and communication presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
13 pages., Online via AgEconSearch., Author presented a marketing approach in formation and promotion of the rural tourism product, based on resources the Republic of Serbia has.
2pgs, Agritourism combines agricultural sales with on-farm activities that involve the customers. These can include hayrides, mazes, pumpkin patches, farm tours, a bed and breakfast, or other endeavors. “Pick-your-own” or “you-pick” operations allow customers to wander out into the fields or orchards to pick their own apples, berries, pumpkins, or other crops. Customers check in at the farm stand when finished and pay by weight or volume. This can be a fun activity, especially for kids, and can sometimes allow customers to get larger volumes at lower prices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02254
Notes:
Pages 79-85 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
