Buller, David B. (author), Woodall, W. Gill (author), Hall, John R. (author), Borland, Ron (author), Ax, Bryan (author), Brown, Melissa (author), and Hines, Joan Marquardt (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35869
Notes:
Pages 357-372 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Capper, Arthur (author / U. S. Senator), Boberg, Walfred E. (author / Advertising Manager, the Farmer and Farm, Stock and Home), and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1930-05-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36818
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 38. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association, Washington, D.C., May 20, 1930.
Carpenter, William L. (author), Hancock, J. (author), and Pence, R.A. (author)
Format:
Report
Publication Date:
1960
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 13 Document Number: B01700
Notes:
#747, Harold Swanson Collection, abstract available in Main Stacks 630.73 Un364r, Raleigh, NC : Division of Agricultural Information, North Carolina State College. 28 pp. (Report No. 3)
Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
