Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10199
Notes:
ACDC houses page 1 of the 74-page posting. The full posting was retrieved from: revolvy.com/page/developmentcommunication, Definition posted in Wikipedia
21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
Fear, Frank A. (author), Lambur, Michael T. (author), Whalon, Mark E. (author), and Lambur: Michigan Cooperative Extension Service; Whalon: Department of Entomology, Michigan State University, East Lansing, MI; Fear: Department of Resource Development, Michigan State University, East Lansing, MI
Format:
Journal article
Publication Date:
1985
Published:
USA: Lanham, MD : The Entomological Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06942
