Grunig, James E. (author) and Verčič, Dejan (author)
Format:
Book chapter
Publication Date:
2000
Published:
United States
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09051
Notes:
James E. Grunig Collection, Pages 7-58 in Moss, D., Verčič, D., and Warnaby, G.(eds.), Perspectives on public relations research. Routledge: London and New York. 288 pages.
Kasperson, Roger E. (author), Renn, Ortwin (author), Slovic, Paul (author), Brown, Halina S. (author), Emel, Jacque (author), Goble, Robert (author), Kasperson, Jeanne X. (author), and Ratick, Samuel (author)
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05966
15pgs, Agriculture is crucial in catering to the increasing demand for food and employment. Thus, adoption of novel technologies is important. Many scientists have developed different theories and models explaining the process of behavioral change relevant to adoption. They are either completely different, similar, or improvements of previously developed models. Therefore, compilation and summarization of these theories and models will support future studies and researchers. Thus, an analysis of literature on technology adoption was conducted. The review was prepared based on literature from various sources spanning around 50 years. The theories and models identified by different studies were compiled and analyzed in this review paper. Many theories and models in agricultural technology adoption such as transtheoretical model, theory of reasoned action, theory of interpersonal behavior, model for innovation-decision process, different versions of technology acceptance model, theory of planned behavior, theory of diffusion of innovation, task-technology fit, technology readiness, unified theory of acceptance and use of technology, expectancy livelihood model, social cognitive theory, and perceived characteristics of innovating theory were compiled. Each theory and model has its own uniqueness, which had explained different aspects of technology adoption process and factors determining the behavioral change. These theories and models included affecting factors such as technological, personal, social, and economical factors. In conclusion, it can be stated that, rather than having a single theory or a model, an integrated and amalgamated form will be more explanatory for technology adoption.
