Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21683
Notes:
Pages 152-161 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21684
Notes:
Pages 165-171 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Khurana, B.K. (author) and Chaudhary, S.V.S. (author)
Format:
Book chapter
Publication Date:
1993
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21689
Notes:
Pages 220-229 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Contractor, Noshir S. (author), Rogers, Everett M. (author), and Singhal, Arvind (author)
Format:
Book chapter
Publication Date:
1993
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21690
Notes:
Pages 230-250 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Singhal, Arvind (author), Usdin, Shereen (author), Scheepers, Esca (author), Goldstein, Sue (author), and Japhet, Garth (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22088
Notes:
Pages 143-153 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
Lundy, Lisa K. (author), Ruth, Amanda M. (author), and Park, Travis D. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22246
Notes:
Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 14 pages.
Analyses suggest that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer.
Bhatia, B.S. (author), Karnik, Kiran S. (author), Jain, G.C. (author), Pal, Yash (author), and Sehgal, Narendar K. (author)
Format:
Book chapter
Publication Date:
1984
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22971
Notes:
Pages 35-71 in Alan Hancock (ed.), Technology transfer and communication. United Nations Educational, Educational and Cultural Organization, Paris, France. 244 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22973
Notes:
Pages 123-167 in Alan Hancock (ed.), Technology transfer and communication. United Nations Educational, Educational and Cultural Organization, Paris, France. 244 pages.
Farm Journal Media reports staffing for "U.S. Farm Report," weekly television program. Also, "a full-scale introduction of the Top Producer digital edition is planned in September."
Sampling of Australian information-type television shows revealed that only 1.3% of the time was devoted to nutrition. Authors suggested that nutritionists need to work with the media to increase the amount of nutrition information on television and ensure higher profile of messages that involve variety, balance and a more comprehensive depiction of a healthful diet.
New "magazine-style agricultural television program, called America's Heartland, will start appearing this fall on about 142 PBS affiliated stations nationwide with plans to reach 60 percent of the national viewing audience by next year."
Cross, Al (author / Director, Institute for Rural Journalism and Community Issues)
Format:
Article
Publication Date:
2005-04-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23417
Notes:
From the Institute for Rural Journalism and Community Issues, University of Kentucky, Lexington. 3 pages., The man who proposed a reality show based on "The Beverly Hillbillies" explains himself.
Hopke, Scott D. (author), Otto, Justin F. (author), and Shellabarger, Jacob W. (author)
Format:
Research report
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23496
Notes:
Agricultural journalism class project, University of Missouri, Columbia. 28 pages., Results of an e-mail survey among alumni of the College of Agriculture, Food and Natural Resources, University of Missouri. Respondents suggested increased coverage of agricultural issues, more reporter training on agricultural issues, hiring reporters with agricultural background to cover agricultural issues, and increased quality and depth of coverage of agricultural issues.
5 pages, Includes discussion about role of the media in the "great Alar scare of 1989" which harmed the apple industry and turned out to be a false alarm.
Costs of transition to digital broadcasting will have a disproportionate impact on rural consumers and systems. Author offers ideas on how to deal with this.
