Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04327
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 308-321
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14087
Notes:
Chapter 5 in Andrew A. Moemeka (ed.), Communicating for development: a new pan-disciplinary perspective. State University of New York Press, Albany. 1994. 280 pages.
Starkey, R.M. (author) and Carpenter, E.S. (author)
Format:
Research summary
Publication Date:
1956
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08644
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Agricultural Extension, University of Massachusetts, Amherst. 12 pages.
Rogers, Everett M. (author), Singhal, Arvind (author), and Annenberg School of Communications, University of Southern California, University Park, Los Angeles, CA
Format:
Journal article
Publication Date:
1988
Published:
Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05462
Page 78 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of research reported in Missouri Agricultural Experiment Station Bulletin 702, University of Missouri, Columbia. 1958. 16 pages.
USA: McFarland & Company, Inc., Publishers, Jefferson, North Carolina
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00373
Notes:
196 pages., List includes rural-oriented programs and series: "Return to Mayberry," "The Andy Griffith Show," "The Waltons," "The Andy Griffith Special," "Mayberry R.F.D.," "Wagon Train," "John Wayne: Swing Out Sweet Land," "True Grit," "Gunsmoke," "Bonanza," "The Beverly Hillbillies."
Dua, M.R. (author / Indian Institute of Mass Communication, New Delhi)
Format:
Article
Publication Date:
1994
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12787
Notes:
Pages 103-113 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.
Crowley, Claude D. (author / Information Specialist, U.S. Soil Conservation Service, Fort Worth, TX) and Information Specialist, U.S. Soil Conservation Service, Fort Worth, TX
Format:
Journal article
Publication Date:
1970-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03378
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14180
Notes:
Chapter 3 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger, New York, NY. 222 pages.
Dahlan, M. Alwi (author / Faculty of Social and Political Sciences, University of Indonesia, Jakarta) and Faculty of Social and Political Sciences, University of Indonesia, Jakarta
Format:
Journal article
Publication Date:
1987
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03356
College of Agriculture, University of Illinois, Urbana-Champaign.
Format:
Project files
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21117
Notes:
These materials involve the production and airing of an environmentally sensitive television documentary, "The Price of Bounty," and the considerable controversy that arose from airing it. The program was produced by the College of Agriculture, University of Illinois, through a grant from the Illinois Department of Agriculture with funds provided by fertilizer users. Content involved effects of soil erosion and crop chemicals on the environment, including quality of water supplies. Materials include correspondence, production information, videotapes, newspaper clippings, proceedings of faculty discussions, and other items. They reflect the sensitivities and dynamics in relationships among producers, agribusinesses, communities, environmental groups, farm organizations and universities. They also include expressions of concern in the agricultural community about public perceptions of environmental responsibility, viewpoints about the role of universities in providing information on such matters, and responses by the Department of Agriculture.
USA: University of Wisconsin-Extension, Madison, Wisconsin
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20852
Notes:
six-part series, training materials packet, includes: Content Center Listings, RFD : Media and People Helping People the Hard-to-Reach Disadvantaged Adult, 1-page from RFD project goals, primary audience, program goals and program innovations and accomplishments, RFD Newspaper Articles, Book No. 1, Letters to RFD: Book No. 2, Make it Good, Make it Good poster, Newsletter, Sept. 1971, Newsletter, Dec. 1971, Newsletter, Jan. 1972, Newsletter, March 1972, The RFD Almanac
Bradley, Linda (author), Haynes, Donald K. (author), Sunnarborg, Kathryn (author), and Sunnarborg: Co-Ed Worker, Boys and Girls Club, Duluth, Minnesota; Bradley: County Extension Agent, Minnesota Extension Service, University of Minnesota, Duluth; Haynes: Associate Professor, Department of Health, Physical Education and Research, University of Minnesota, Duluth
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03026
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10695
Journal Title Details:
212 pages
Notes:
INTERPAKS Collection; Contains part of Table of Contents only, From the College of Arts and Sciences of the American University, Washington, D.C., 1959, now at
Pages 87-88 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science in rural sociology, Pennsylvania State University, University Park. 1962. 61 pages.
Includes reference to "The Archers," Britain's longest-running soap opera, which was first broadcast in the 1950s as a vehicle for the Ministry of Agriculture to pass on public information to farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08623
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research project. College of Agriculture, Extension Service, University of Wisconsin, Madison. 14 pages., Based on feedback from representatives of 68 television stations with programs for homemakers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D03152
Notes:
Includes references to tape segments (not included)., Address delivered to a meeting of the National Agri-Marketing Association, Chicago, Illinois, October 17, 1973.
Goonasekera, Anura (author / Director General, National TV Corporation (Rupavahini), Sri Lanka) and Director General, National TV Corporation (Rupavahini), Sri Lanka
Format:
Journal article
Publication Date:
1987
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03352
Online via keyword search of UI Library eCatalog., Article about legal actions involving two television reporters who were fired from a Florida station for refusing to broadcast "what they knew and documented to be false and distorted information about Monsanto's bovine growth hormone (BGH) - a genetically engineered product that has been linked to the proliferation of breast, prostate and colon cancer cells in humans." Includes their scripts, as well as the censored version.
Kulick, Don (author) and Willson, Margaret (author)
Format:
Book chapter
Publication Date:
2002
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00877
Notes:
Pages 376-393 in Kelly Askew and Richard R. Wilk (eds.), The anthropology of media: a reader. Blackwell Readers in Anthropology. Blackwell Publishers Inc., Malden, Massachusetts. 416 pages.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Pages 75-76 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for master of science degree in extension education, Cornell University, Ithaca, NY. 1959. 178 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28590
Notes:
Via online site. 17 pages of the report retrieved., Section about "Health and Education" includes 11-country analysis of the influence of radio and television programming on health knowledge and behavior in rural households.
Online from publication. 3 pages., 2004 president of AAEA recalls some of her experiences with the organization during her involvement as a member and leader.
Piscopo, Suzanne (author), Travers, Kim D. (author), and Piscopo: MAHE, Amsterdam, The Netherlands; Travers: Department of Human Ecology, Mount Saint Vincent University, Halifax, Canada
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07894
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., As relatively little is known about the impact on viewers of TV health education programs, the purpose of this study was to utilize health communication theory to evaluate the short term impact of 'The Rhythm of Health' T.V. series on nutrition and health knowledge, attitudes and behaviors fo viewers. A quasi-experimental, single-blind, pre and post-intervention evaluation was conducted during mid-1993 amongst 37 adult volunteers from different occupational fields. The research hypotheses were that there would be significant positive differences between mean score increases in 1) correct factual responses, 2) preferred attitudes, and 3) recommended behaviors, of subjects exposed to the TV series (experimental group) versus those who were not exposed (control group). Both groups completed two quasi-identical, self-administered, validated questionnaires approximately one week before and one week after the intervention (experimental group only) had taken place. Results revealed mean score increases for the exposed group which were generally greater than those of the similar unexposed group for knowledge, attitudes, intended and current behaviors in that order. These findings were, therefore, highly positive and supportive of the K-A-B Learning Hierarchy. Potential links were also suggested between improvement in attitudes and knowledge, and individuals who were less-educated, were light T.V. viewers, and used or preferred television as a source of health information. The findings have implications for planning nutrition and health education via mass media channels.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08645
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Vermont Agr. Col. Extension, Burlington. 3 pages.
