Smith, Thomas W. (author / Director, Engineering Telecommunications, Department of Engineering Professional Development, University of Wisconsin, Madison, WI)
Format:
Report
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07108
Notes:
James F. Evans Collection; reprinted from the 1992 International Journal for Continuing Engineering Education, Mimeograph. Madison, WI: University of Wisconsin, 1992. 6 p.
Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.
Dooley, Kim E. (author), Doerfert, David (author), Murphrey, Theresa Pesl (author), Burris, Scott (author), Miller, Rene P. (author), and Dooley, Larry M. (author)
Format:
Paper
Publication Date:
2008-04-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29992
Notes:
Presented at the Western Region American Association for Agricultural Education Research Conference, Park City, Utah, April 16-19, 2008. 16 pages.
