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2. Strengthening the transfer of biotechnology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Derham, Robert (author)
- Format:
- Commentary
- Publication Date:
- 2002-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C16002
- Notes:
- 3 pages. Via Checkbiotech.org, an independent and privately owned web site that is operated in conjunction with the University of Basel, Switzerland.
3. Know your indoor farmer: square roots, techno-local food, and transparency as publicity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keshwani, Jenny (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- United States: Sage
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- Vol. 64, Iss. 11
- Notes:
- 19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.
4. Technology is... investing in the future
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morgan, Tyne (author)
- Format:
- Online article
- Publication Date:
- 2021-10-07
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13113
- Notes:
- 7 pages
5. The State and Future of Smart Agriculture: Insights from mining social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ofori, Martinson (author) and El-Gayar, Omar (author)
- Format:
- Conference paper
- Publication Date:
- 2019-12
- Published:
- United States: IEEE
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12222
- Journal Title:
- 2019 IEEE International Conference on Big Data (Big Data)
- Notes:
- 10 pages, Abstract— Smart agriculture involves the use of technology such as drones, GPS, robotics, IoT, AI, big data, and solar energy to improve farming practices. As with any disruptive innovation, however, stakeholder expectations can be misaligned from what the innovation can actually deliver. There can also be varying perspectives on what the innovation entails, related topics of interest, and impediments to large scale adoption. This study examines public perception of smart agriculture and its perceived drivers and challenges as present in social media discourse. We collected online posts from Twitter, Reddit, forums, online news and blogs between January 2010 and December 2018 for analysis. Results show that 38% of social media posts contained emotion with 52% joy, 21% anger and 12% sadness. Through topic analysis, we discovered seven key drivers and challenges for smart agriculture which included: enabling technologies, data ownership and privacy, accountability and trust, energy and infrastructure, investment, job security, and climate change.