Deb, P.C. (author / Assistant Professor of Rural Sociology, Punjab Agricultural University, Ludhiana, India) and Assistant Professor of Rural Sociology, Punjab Agricultural University, Ludhiana, India
Format:
Journal article
Publication Date:
1968
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05021
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Fliegel, Frederick C. (author), Kivlin, Joseph E. (author), Roy, Prodipto (author), Sen, Lalit K. (author), and Associate Professor of Sociology, Bowling Green State University, Bowling Green, OH; Head, Department of Sociology, University of Illinois, Urbana, IL; Director of Research, Council for Social Development, India International Centre, New Delhi, India; Director of Sociology, National Institute of Community Development, Hyderabad, India
Format:
Book
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05097
Notes:
Evans, cited reference; Includes Table of Contents only, Bowling Green, OH : Bowling Green State University Press, 1971. 287 p.
Lakshmanna, C. (author), Satyanarayana, M. (author), and Head, Department of Sociology, Osmania University, Hyderabad, India; Block Level Extension Officer, Hyderabad District Extension Programme, A.P. Agricultural University, Rajendranagar, Hyderabad, India
Format:
Journal article
Publication Date:
1969
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05023
