29 pages., The use of mobile phones among stakeholders in Ghana in communication agricultural-related information is gaining ground. The findings show that farmers in the Ho West District of Ghana are beginning to adhere to the dictates of technology to enhance information delivery for their farming activities. The study shows factors such as level of education, income levels have a direct correlation to the use of the technology. Despite these, it is still the case that mobile penetration into agricultural communication is receiving attention from farmers.
7 pages, On-farm bacteriologic culturing (OFBC) provides quick and inexpensive mastitis diagnosis, but commercial adoption of this innovation has been low in Mississippi. We implemented an Extension-led trialing program to identify reasons for producers' lack of OFBC adoption, explore change in producers' knowledge and perceptions of OFBC, and assess the effectiveness of the program relative to OFBC adoption. Most producers were unaware of OFBC initially but identified several benefits after trialing it for 30 days. The methodology for designing and implementing a trialing program based on Rogers's diffusion of innovation framework was effective and could be replicated easily in other contexts.
Copps, Michael J. (author) and Federal Communications Commission
Format:
Research report
Publication Date:
2009-05-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29237
Notes:
Posted online at http://hraunfoss.fcc.gov/edocs_public/Query.do?numberFld=&numberFld2=&docket=&dateFld=&docTitleDesc=Bringing+Broadband+to+Rural+America
