Subject Term: technical knowledge - Bibleaves Search Results

Start Over Subject Term technical knowledge

1. Consultants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: Folder
Publication Date:: unknown
Published:: United States
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8 Document Number: D09067
Notes:: Includes Documents C12219 "The effective consultant or technical assistant in agricultural communications in developing countries" and C08809 "Staffing the U.S. contribution to international development assistance in agriculture"., Francis C. Byrnes Collection

2. Television can be easy

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Book chapter
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: ISU files Document Number: D09124
Notes:: Francis C. Byrnes Collection, A chapter from "Technical Journalism" printed by the Iowa State College Press. ISU files, Iowa State University. 35 pages.

3. International cooperation administration deputy director for technical services: Project manager's guide, supplementary instruction

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Missions on the Seminars on Communication (author)
Format:: Guide
Publication Date:: 1958
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8; Folder: MSU seminars file Document Number: D09102
Notes:: Francis C. Byrnes Collection, Seminars, Michigan State University, East Lansing. 3 pages.

4. Continuing developments, TOPS

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: Memo
Publication Date:: 1961
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: MSU Ph.D files Document Number: D09112
Notes:: Francis C. Byrnes Collection, International Programs, TOPS notes, Michigan State University, East Lansing. 19 pages.

5. Americans overseas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: paper report
Publication Date:: 1962
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: MSU Ph.D files Document Number: D09114
Notes:: Francis C. Byrnes Collection, Ph.D files, Michigan State University, East Lansing. 6 pages.

6. Distortion of agricultural information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haque, S.M.S. (author) and Singh, K.N. (author)
Format:: Journal article
Publication Date:: 1972
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00085
Journal Title:: Indian Journal of Social Work
Journal Title Details:: 33(3): 235-24l
Notes:: Phase 1

7. Contrasting Private and Public Sector Marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Christopher H. Lovelock and Charles B. Weinberg (author) and Harvard University
Format:: Proceedings
Publication Date:: 1974-01-01
Published:: USA: American Marketing Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09141
Journal Title:: 1974 Combined Proceedings, Series 36
Notes:: Francis C. Byrnes Collection, New Marketing for Social and Economic Progress and Marketing's Contributions to the Firm and to the Society.

8. Organizational imperatives and technology choice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Donahue, John (author)
Format:: Report
Publication Date:: 1979
Published:: USA: International Development Institute, Indiana University, Bloomington
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09256
Journal Title:: PASITAM Design Notes
Journal Title Details:: No. 10
Notes:: Francis C. Byrnes Collection, 4 p.

9. Rural development: whose knowledge counts?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chambers, Robert (author)
Format:: Journal article
Publication Date:: 1979
Published:: International: Institute of Development Studies, University of Sussex, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes5 Document Number: C12527
Journal Title:: IDS Bulletin
Journal Title Details:: 10(2)
Notes:: Francis C. Byrnes Collection, Theme issue. 61 p.

10. Dissemination of knowledge and information in the third world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lopez, S.P. (author)
Format:: Report
Publication Date:: 1980
Published:: Philippines
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00084
Notes:: Evans; keynote speech, Manila, Philippines: Asian Institute of Journalism. 16pp. (Journalism Issues No. 2)

11. The training needs of agricultural extension staff in Eastern Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Uwakah, Chuku T. (author) and Department of Agricultural Economics and Extension, Faculty of Agriculture, University of Nigeria, Nsukka, Nigeria
Format:: Journal article
Publication Date:: 1980
Published:: Nigeria: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07736
Journal Title:: Agricultural Administration
Journal Title Details:: 7 (2): 79-86

12. Adoption of improved dryland agricultural technology in an integrated dryland agricultural development project in Andhra Pradesh (extension activities, India)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bhaskaram, K. (author) and Praveena, C. (author)
Format:: Journal article
Publication Date:: 1982
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 60 Document Number: C01798
Journal Title:: Indian Journal of Extension Education
Journal Title Details:: 18 (3/4) : 32-39
Notes:: Phase II

13. Agribusiness management and food marketing: discussion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stone, Kenneth E. (author)
Format:: Discussion paper
Publication Date:: 1983-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07520
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 65 (5): 1073-1074

14. Surveying customer agronomic knowledge

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Whitley, J.R. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00097
Journal Title:: Fertilizer Progress
Journal Title Details:: 15(5): 42-46
Notes:: AgComm teaching

15. A critical analysis of agricultural education and extension in developing countries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chaudhry, M.A. (author) and Al-Haj, F.M. (author)
Format:: Journal article
Publication Date:: 1985
Published:: Lebanon: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07733
Journal Title:: Agricultural Administration
Journal Title Details:: 20 (3): 169-186
Notes:: Contribution from the American University of Beirut, Beirut, Lebanon. Journal No. 619 B.

16. An axiomatic theory of cognition and writing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grunig, James E. (author), Ramsey, Shirley (author), and Schneider, Larissa A. (author)
Format:: Journal article
Publication Date:: 1985
Published:: United States
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: D08988
Journal Title:: Journal of Technical Writing and Communication
Journal Title Details:: 15: 95-130
Notes:: James E. Grunig Collection

17. Challenge of education : a policy perspective

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ministry of Education, Government of India (author / Ministry of Education, Government of India, New Delhi, India)
Format:: Report
Publication Date:: 1985-08
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06370
Notes:: James F. Evans Collection, New Delhi, India : Ministry of Education, Government of India, 1985. 117 p.

18. Transplantation of science to Anglophone and Francophone Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, Charles H. (author), Eisemon, Thomas O. (author), and Rathgeber, Eva-Marie (author)
Format:: Journal article
Publication Date:: 1985-08
Published:: UK: Beech Tree Publishing, Guildford, Surrey, UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07802
Journal Title:: Science and Public Policy
Journal Title Details:: 12 (4) : 191-202
Notes:: cited reference, In colonial Africa, scientific institutions were researching into ways of making life easier for expatriates, e.g., tropical medicine and the production of crops for export. With independence, the British handed over most of the research institutes and educational establishments to the new states, while the French retained a strong presence. There is now a severe shortage of trained scientists in black Africa, and heavy dependence on international assistance and transfer of knowledge. It is argued that more enduring structures for scientific and technological cooperation must be developed. (original)

19. Technology and tradition: complementary or contradictory concepts?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Saba, Farhad (author) and San Diego State University
Format:: Conference proceedings
Publication Date:: 1987-06-02
Published:: USA: Association of U.S. University Directors of International Agricultural Programs
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13872
Notes:: 5 p., Agricultural development: systems and communications, held at: University of Rhode Island, Galilee, Rhode Island, June 2-4. 1987

20. Farmers' access to information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaosa-Ard, Mingsarn (author) and Roongruangsee, Chaiwat (author)
Format:: Book chapter
Publication Date:: 1989
Published:: Thailand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06483
Notes:: James F. Evans Collection, In: Agricultural information and technological change in northern Thailand. Bangkok, Thailand : Thailand Development Research Institute, 1989. p. 35-55.

21. Recommendations for designing selected institutional components of the alternative development project: a report for USAID/Bolivia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes , Kerry J. (author)
Format:: Report
Publication Date:: 1991-02-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes3 Document Number: D09155
Notes:: Kerry J. Byrnes Collection, Agriculture Research, extension, and education advisor LAC/DR/RD LAC tech project chemonics international, Washington, D.C.

22. Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09933
Notes:: NCR-90 Collection, Prepared for the NCR-90 meeting. Purdue University, Oct. 27-29, 1993. 13 pages.

23. Information sources of agricultural extension specialists in Indonesia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mundy, Paul (author)
Format:: Research report
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09934
Notes:: NCR-90 Collection, From Document D09933, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993". Pages 1-2.

24. Using local-level knowledge to improve agriculture and natural resource management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: De Walt, Billie R. (author)
Format:: Conference paper
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes13a Document Number: C12521
Notes:: Francis C. Byrnes Collection, Pages 141-153 in U.S. Agency for International Development, Proceedings of the workshop on social science research and the CRSPs, June 9-11, 1992, at the University of Kentucky, Lexington. Related to the Collaborative Research Support Programs (CRSP). 279 p.

25. Temporal and spatial dimensions of knowledge: implications for sustainable agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raedeke, A.H. (author) and Rikoon, J.S. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08970
Journal Title:: Agriculture and Human Values
Journal Title Details:: 14(2) : 145-158

26. Science and the media: alternative routes in scientific communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bucch, Massimiano (author)
Format:: Book
Publication Date:: 1998
Published:: International: Routledge, London and New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09431
Notes:: Routledge Series in Science, Technology, and Society. 195 pages.

27. Generation and commercialization of knowledge: trends, implications and models for public and private agricultural research and education

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lacy, William (author)
Format:: Book chapter
Publication Date:: 2001
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19674
Notes:: Pages 27-54 in Steven Wolf and David Zilberman (eds.), Knowledge generation and technical change: institutional innovation in agriculture. Kluwer Academic Publishers, Boston, Massachusetts. 371 pages.

28. Knowledge generation and technical change: institutional innovation in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zilberman, David (author) and Wolf, Steven (author)
Format:: Book
Publication Date:: 2001
Published:: International: Kluwer Academic Publishers, Boston, Massachusetts
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19673
Notes:: 371 pages., This volume grew out of the conference, "Knowledge generation and transfer: implications for agriculture in the 21st century," held at the University of California, Berkeley, June 18-19, 1998.

29. Slow magic: agricultural R&D a century after Mendel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pardey, Philip G. (author) and Beintema, Nienke M. (author)
Format:: Report
Publication Date:: 2001-10-26
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13224
Notes:: 29 p., Agricultural Science and Technology Indicators Initiative, International Food Policy Research Institute, Washington, D.C.

30. An investigation of effective factors involved in perception of wheat farmers regarding on-farm demonstration in Esfahan Township, Iran

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chizari, Mohammad (author) and Dinpanah, Gholamreza (author)
Format:: Proceedings
Publication Date:: 2005-05-25
Published:: Iran
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24575
Journal Title Details:: 21
Notes:: James J. Connors of The Ohio State University edited the proceedings., 9 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX

31. Technology, global flows, and local memories: Media generations in 'global' Mexico

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gonzalez, Jorge A. (author) and Maass, Margarita (author)
Format:: Journal article
Publication Date:: 2005-08
Published:: Mexico: Sage Publications
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26229
Journal Title:: Global Media and Communication
Journal Title Details:: 1(2): 167-184
Notes:: 19 p.

32. Chapter twelve: participatory design as a learning process: enhancing community-based watershed management through technology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Farooq, Umer (author), Merkel, Cecelia B. (author), Lu Xiao (author), Nash, Heather (author), Rosson, Mary Beth (author), and Carroll, John M. (author)
Format:: Book chapter
Publication Date:: 2006
Published:: Interational
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03235
Journal Title:: Environmental Communication Yearbook
Journal Title Details:: 3 : 243-267

33. Values, technologies, and epistemology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meghani, Zahra (author)
Format:: Journal article
Publication Date:: 2007-03-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26240
Journal Title:: Agriculture and Human Values
Journal Title Details:: DOI 10.1007/s10460-007-9074-0
Notes:: OnlineEarly; 10 p.

34. The 'Other' Faces of Digital Exclusion: ICT Gender Divides in the Broader Community

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Torenli, Nurcan (author)
Format:: Journal article
Publication Date:: 2007-12
Published:: Europe: Sage Publications
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26245
Journal Title:: European Journal of Communication
Journal Title Details:: 21(4): 435-455
Notes:: 22 p.

35. Engaging Migrant Families in Extension Technology Programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wallace, Michael (author)
Format:: Journal article
Publication Date:: 2008-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27833
Journal Title:: Journal of Extension
Journal Title Details:: Vol. 46, No. 3
Notes:: Online access

36. Globalization amid the cornfields: teaching sustainable practices in the American Midwest

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Salvo, Michael (author)
Format:: Online article
Publication Date:: 2010-05
Published:: USA: ERIC
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10238
Journal Title:: The Writing Instructor
Notes:: 13 pages., The original website no longer has a copy of the article. Access is available through ERIC database. ERIC Number: EJ890607, Via online source., This article discusses three sites that disrupt accustomed expectations and roles for technical communication. These sites include an agricultural processing site that is requesting tax abatements in exchange for decreased emissions so that it can remain competitive in the global market. The second is also an agricultural manufacturing site that remains globally competitive by increasing efficiencies and expanding the range of products made at the site. Finally, the essay discusses a manufacturing facility that takes finished products-automobiles-and remanufactures them for a niche market of users. Each of these Midwestern sites is globally competitive and challenges expectations for high technology work. Taken together, they gesture toward new definitions of work, in new postindustrial context, and offer insight for defining technical communication in the postindustrial age. The remaining challenge, for scholars and teachers, is to articulate emerging literacy practices supporting postindustrial manufacturing, and to participate in the knowledge management that supports innovation. Here, each site takes something that would have previously been considered either finished product or waste and rearticulates it as an ingredient in a new product. At the least, technical communicators will need to learn to document such organization's innovation and change. At best, such change invites technical communicators, acting as knowledge managers, to articulate opportunities for innovation. Research, a traditional strength of technical writing preparation, allows organizations to better prepare and understand change, turning disruption into opportunity. Postindustrial business practices are no longer the work of futurists, but the reality and structure of the workplace today. Each work site described in this article presents opportunities for basic research into emerging workplaces in need of the expertise of technical and professional writers; each is an example and potential model for knowledge work.

37. Psychological and socio-economic factors in design of agricultural programming in radio Teocelo, Veracruz

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martiñón-Martínez, Antolín Silvestre (author), Cruz-Lozano, Mario Alberto (author), Macías-López, Antonio (author), Pérez-Magaña, Andrés (author), Sánchez-Quintanar, Concepción (author), and Niño-Velázquez, Edilberto (author)
Format:: Journal article
Language:: Spanish
Publication Date:: 2014
Published:: Mexico
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08751
Journal Title:: Ra Ximhai
Journal Title Details:: 10(3) : 141-151

38. Whose discourse is it anyway? Understanding resistance through the rise of "Barstool Biology" in nature conservation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: von Essen, Erica (author)
Format:: Journal article
Publication Date:: 2015-06-10
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09793
Journal Title:: Environmental Communication
Journal Title Details:: 11(4) : 470-489

39. Concepción de extensión rural en 10 países latinoamericanos

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landini, Fernando (author) and Universidad de Buenos Aires, Argentina
Format:: Online journal article
Language:: Spanish
Publication Date:: 2016-06
Published:: Argentina: Redalyc
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10881
Journal Title:: Revista de Investigación Social
Journal Title Details:: 13(30) : 211-236
Notes:: 25 pages, Online journal article, Existen diferentes modelos para pensar la extensión rural. Con el fin de indagar las concepciones de extensión rural de los extensionistas que trabajan en diez diferentes países latinoamericanos se realizó una encuesta. La muestra fue no probabilística incidental (n=589). Se observa predominio de una concepción transferencista de la extensión rural en el promedio de las 10 muestras, con importantes diferencias entre países. La muestra uruguaya posee una orientación dialógica. No se observa presencia de concepciones asociadas al desarrollo local/territorial o a la noción de sistemas de innovación. Se recomienda implementar acciones para definir de manera crítica y consciente los modelos de extensión rural que se desea implementar.

40. Identification of industry needs and development of professional skills in students of horticulture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pearson, Brian J. (author), Moore, Kimberly (author), and University of Florida
Format:: Journal article
Publication Date:: 2017-10
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10350
Journal Title:: HortTechnology
Journal Title Details:: 27(5) : 580-582
Notes:: 3 pages., Via online journal., Increased global trade coupled with diversified employment opportunities demand college graduates possessing well-developed professional skills. Recent survey results identified the importance of professional skills among candidates seeking employment, with communication being recognized as the most important skill or quality when selecting candidates. The ability to work within a team structure, solve complex problems, and organize and prioritize work also ranked high among industry employment needs. Despite a rigorous focus on discipline-oriented knowledge and skills, development of professional skills in students of horticulture may be overlooked or not fully developed. Teaching methods can be modified to incorporate development of professional skills and discipline-oriented knowledge to enhance student employment preparedness and directly address industry needs.

41. Assessing the social media use and needs of small rural retailers: implications for extension program support

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
Journal Title:: Journal of Extension
Journal Title Details:: 57(2)
Notes:: 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.

42. The status of perception, information exposure and knowledge of soil fertility among small-scale farmers in Ghana, Kenya, Mali and Zambia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spurk, Christoph (author), Asule, Pamellah (author), Ofori-Baah, Rebecca (author), Chikopela, Louis (author), Diarra, Boubacar (author), Koch, Carmen (author), and Wageningen University
Format:: Online journal article
Publication Date:: 2019-08-21
Published:: Netherlands: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10944
Journal Title:: The Journal of Agricultural Education and Extension
Notes:: 22 pages, via online journal article, Purpose: Soil fertility is decreasing in many parts of Sub-Saharan Africa. To mitigate this trend, various agricultural technologies are available, but their uptake by farmers has been low. Perception of the problem, information exposure, and knowledge play a major role in adoption of technologies. This study assessed empirically the levels of perception, knowledge and information exposure among African farmers as an indicator for potential adoption of soil fertility technologies. Design/Methodology/approach: The study used survey data of more than 2,400 small-scale farmers selected through random sampling from Ghana, Kenya, Mali and Zambia. The survey investigated socio-economic factors, exposure to media, perception and knowledge of soil fertility and other information. Findings: Many farmers did not perceive soil fertility as a major challenge, except in Mali; farmers were hardly receiving information on soil fertility from professional agricultural sources, and they often lacked accurate knowledge about soil fertility technologies. Radio was by far the most used information source for farmers. Practical implications: The study has exposed the need for interventions to increase awareness, information exposure, and knowledge about soil fertility among farmers to strengthen the adoption of soil fertility technologies. It also calls for innovative ways of strengthening extension services through links with radio. Theoretical implications: The role of communication in the uptake of agricultural innovations is still under-researched, and hence this study exposes the need to investigate in-depth knowledge, perception levels, and quality and frequency of information exposure on various channels of soil fertility management. Originality: This is one of the few studies empirically measuring perception, information frequency on various channels, and knowledge of soil fertility among small-scale farmers in African countries.

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