Chizari, Mohammad (author) and Dinpanah, Gholamreza (author)
Format:
Proceedings
Publication Date:
2005-05-25
Published:
Iran
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24575
Journal Title Details:
21
Notes:
James J. Connors of The Ohio State University edited the proceedings., 9 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX
7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
Farooq, Umer (author), Merkel, Cecelia B. (author), Lu Xiao (author), Nash, Heather (author), Rosson, Mary Beth (author), and Carroll, John M. (author)
Format:
Book chapter
Publication Date:
2006
Published:
Interational
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03235
25 pages, Online journal article, Existen diferentes modelos para pensar la extensión rural. Con el fin de indagar las concepciones de extensión rural de los extensionistas que trabajan en diez diferentes países latinoamericanos se realizó una encuesta. La muestra fue no probabilística incidental (n=589). Se observa predominio de una concepción transferencista de la extensión rural en el promedio de las 10 muestras, con importantes diferencias entre países. La muestra uruguaya posee una orientación dialógica. No se observa presencia de concepciones asociadas al desarrollo local/territorial o a la noción de sistemas de innovación. Se recomienda implementar acciones para definir de manera crítica y consciente los modelos de extensión rural que se desea implementar.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8 Document Number: D09067
Notes:
Includes Documents C12219 "The effective consultant or technical assistant in agricultural communications in developing countries" and C08809 "Staffing the U.S. contribution to international development assistance in agriculture"., Francis C. Byrnes Collection
Kaosa-Ard, Mingsarn (author) and Roongruangsee, Chaiwat (author)
Format:
Book chapter
Publication Date:
1989
Published:
Thailand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06483
Notes:
James F. Evans Collection, In: Agricultural information and technological change in northern Thailand. Bangkok, Thailand : Thailand Development Research Institute, 1989. p. 35-55.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19674
Notes:
Pages 27-54 in Steven Wolf and David Zilberman (eds.), Knowledge generation and technical change: institutional innovation in agriculture. Kluwer Academic Publishers, Boston, Massachusetts. 371 pages.
13 pages., The original website no longer has a copy of the article. Access is available through ERIC database. ERIC Number: EJ890607, Via online source., This article discusses three sites that disrupt accustomed expectations and roles for technical communication. These sites include an agricultural processing site that is requesting tax abatements in exchange for decreased emissions so that it can remain competitive in the global market. The second is also an agricultural manufacturing site that remains globally competitive by increasing efficiencies and expanding the range of products made at the site. Finally, the essay discusses a manufacturing facility that takes finished products-automobiles-and remanufactures them for a niche market of users. Each of these Midwestern sites is globally competitive and challenges expectations for high technology work. Taken together, they gesture toward new definitions of work, in new postindustrial context, and offer insight for defining technical communication in the postindustrial age. The remaining challenge, for scholars and teachers, is to articulate emerging literacy practices supporting postindustrial manufacturing, and to participate in the knowledge management that supports innovation. Here, each site takes something that would have previously been considered either finished product or waste and rearticulates it as an ingredient in a new product. At the least, technical communicators will need to learn to document such organization's innovation and change. At best, such change invites technical communicators, acting as knowledge managers, to articulate opportunities for innovation. Research, a traditional strength of technical writing preparation, allows organizations to better prepare and understand change, turning disruption into opportunity. Postindustrial business practices are no longer the work of futurists, but the reality and structure of the workplace today. Each work site described in this article presents opportunities for basic research into emerging workplaces in need of the expertise of technical and professional writers; each is an example and potential model for knowledge work.
