Million, Angela (author), Bürgow, Grit (author), Steglich, Anja (author), and Raber, Wolf (author)
Format:
Proceedings
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08823
Notes:
Pages 801-831 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09064
Notes:
James E. Grunig Collection, Pages 50-82 in Grunig, Larissa A. (Ed.), Monographs in Environmental Education and Environmental Studies: Environmental activism revisited: The changing nature of communication through organizational public relations, special interest groups and the mass media. The North American Association for Environmental Education, Troy, Ohio. 32 pages.
O'Keefe, Garrett (author), Anderson, Susan (author), Novak, Peter (author), Trumbo, Craig (author), Rursch, Julie (author), McCallister, Robert (author), and Jackson-Smith, Douglas (author)
Format:
Project report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09866
17 pages, via online journal, Translator disclaimer
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ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
16 pages., via online journal., Critical factors influencing farmers’ use of traditional communication methods (TCMs) in information dissemination were isolated with a factor analytical technique. The results show that most of the farmers were between 31 and 60 years and the majority (63%) employ use of TCMs such as proverbs, hooting, putting leaves on path, and use of palm fronds to deliver information at a moderate level. The features of TCMs, farmers’ personal characteristics, economic proficiency, and influence of social contact were factors influencing use of TCMs. It was concluded that use of TCMs is influenced by their peculiarities in discerning information and the user's personal and socioeconomic characteristics.
Narvaez, Enrique Sanchez (author / Inter-American Institute of Agricultural Sciences of the O.A.S.) and Herrera, Guillermo Combariza (author / Inter-American Institute of Agricultural Sciences of the O.A.S.)
Format:
Booklet
Publication Date:
1958-04
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30362
Dieleman, Linda S. (author), Schafer, William (author), and Schafer: Extension Food Technologist and Assistant Professor, Department of Food Science and Nutrition, University of Minnesota; Dieleman: Extension Project Leader, Food Production, Nutrition and Health, University of Minnesota
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06398
Kubin, Laurel (author), Meis, Joan (author), Townsend, Marilyn S. (author), Wright, Joan (author), and Nutrition Education Specialist, Cooperative Extension, University of California, Berkeley, CA; Educational Research Specialist, Applied Behavioral Sciences, University of California, Davis, CA; Cooperative Home Economists, Colusa, Glenn, El Dorado, and Amador counties, CA; Cooperative Home Economists, Colusa, Glenn, El Dorado, and Amador counties, CA
Format:
Journal article
Publication Date:
1992
Published:
USA: Alexandria, VA : American Home Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06745
Pocinki, Karen McCrory (author / Head, Health Education and Communications Cluster, Public Information Office, National Institute on Aging, National Institutes of Health, Bethesda, MD)
Format:
Journal article
Publication Date:
1991
Published:
USA: Binghamton, N.Y. : Haworth Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06771
AGRICOLA FNI 92002180, Most of the materials produced by the Public Information Office of the National Institute on Aging (NIA) are written for an older audience. However, the NIA and other groups that deal specifically with aging issues are not the only organizations that address the health information needs of older adults. Whether they realize it or not, most medical writers today communicate primarily with an audience of older people. A vital component of NIA'S mandate (Research on Aging Act, 1974) is to carry out public information and education programs to assist all Americans -- and especially older people -- in dealing with problems and understanding the processes associated with aging. To do this job effectively, NIA's medical writing staff must know as much as possible about the Institute's older constituents. Moreover, it is becoming equally important for everyone in health communication to understand the diverse groups of older adults, which account for a growing segment of the health information audience. (original)
James F. Evans Collection, Results from this study of Extension clientele in North Carolina depict the need for Extension professionals to provide educational opportunities through multiple program delivery methods. Clientele's choice of methods was based on receiving information that was both subject and audience specific, yet the information could be received in an understandable and personally comfortable manner. Data were collected by Extension agents using a structured personal interview. Study respondents were mature adults; a majority had nonfarm professions as primary occupations, had completed some post secondary training, had at least some dependence on Extension for information, and received Extension information for more than five years. Respondents indicated personal visits, meetings, newsletters, demonstrations, and workshops as most preferred delivery methods. Other major findings include: method demonstrations were preferred by younger, more educated clientele; clientele with less dependence on Extension and fewer years of contact preferred the videocassette; farmers preferred personal visits and meetings more than did individuals with other occupations; and clientele with the longest interaction with Extension and those perceiving Extension professional as educators were more likely to identify computer software and computer networks as important delivery methods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: B01608
Notes:
AgComm Teaching; See also abridged version B00667, Mimeographed. 1971. 23 p. Paper presented at the annual meeting of the North Central group of the American Association of Agricultural College Editors; 1971, May 17; Monticello, Illinois
Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
Format:
Journal article
Publication Date:
1977-04
Published:
India: The Fertiliser Association of India, New Delhi, India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
Fretz, Thomas A. (author / Department of Horticulture, The Ohio State University, Columbus, OH) and Department of Horticulture, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1979-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04925
Nehiley, James M. (author), William, Ray D. (author), and Assistant Professor, Publication Specialist, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL; Assocaite Professor, Extension-Horticultural Weed Specialist, Oregon State University, Corvalis, OR
Format:
Journal article
Publication Date:
1980-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00763
Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
