Via ProQuest Historical Newspapers. 1 page., Letter to the editor doubts the accuracy of a poll announced in the Farm Journal magazine indicating that Governor Landon was gaining throughout the West. Reason: Farm Journal is owned by Joseph N. Pew, Jr., vice president of the Sun Oil Company. "The Pew family has been a heavy contributor to the Liberty League and Mr. Pew himself was shown to have contributed at least $2,000 to the Farmers Independence Council."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
Notes:
Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10762
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages., This report from the Research Department of Farm Journal magazine briefly describes results of a recent listener survey involving farm radio. Notes a matter of data presentation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10689
Notes:
Claude W. Gifford Collection. PACER Project, Claude W. Gifford Collection. 20 pages., Requests clearance for a questionnaire for pretesting in connection with a national study, "Public knowledge and attitudes toward agriculture and food." The study is sponsored by a non-profit organization, Professional Agricultural Communications Editorial Research (PACER). PACER is formed by six national professional agricultural communicator organizations in cooperation with the Office of Communication, U.S. Department of Agriculture. Survey questionnaire provided.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10688
Notes:
Claude W. Gifford Collection. PACER Project., Claude W. Gifford Collection. 9 pages., Proposes which of two national public research projects will include specific kinds and topics of survey questions. The projects involve Professional Agricultural Communications Editorial Research (PACER) and the National Opinion Research Center (NORC).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10665
Notes:
See Document D10664, the bound workbook that contains this resource. Workbook title: "Surveys made simple." Eugene A. Kroupa Collection., Resource used in a session of the Agricultural Communications Section, Southern Association of Agricultural Scientists, Houston, Texas, February 6-8, 1978. ll pages.
Mitchell, Glen H. (author) and Mitchell, Mark L. (author)
Format:
Report
Publication Date:
1979-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08730
Notes:
James F. Evans Collection, MW-35. Community Consumer Education Awareness Project sponsored by Virginia Polytechnic Institute and State University Extension Division in cooperation with the Title 1 Higher Education Act of 1965, Blacksburg, Virginia. 47 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00533
Notes:
Cited Reference, Paper presented at the workshop on Methodological issues facing social scientists in On-Farm/Farming Systems Research, Mexico City, MX, 1-3 Apr 1980, 26p. Microfiche
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14434
Notes:
Published for the World Bank, Washington, D.C., Chapter 13 in Michael M. Cernea (ed.), Putting people first: sociological variables in rural development. Oxford University Press, New York/London. 430 pages.
Kreps, Lyle (author / Director of Research, Successful Farming magazine, Des Moines, IA) and Director of Research, Successful Farming magazine, Des Moines, IA
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01107
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23928
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 1 page., "Mediawatch Brief" says Doordarshans audience research wing studied the impact of its rural development programs on rural households. "It then announced happily that 59 per cent of the rural audience in the country was watching its agriculture programme, and 48 per cent was watching Grameen Bharat." However, "rural households" in the study were located in eight cities.
Mathews, Kristy E. (author), Freeman, Miranda L. (author), and Desvousges, William H. (author)
Format:
Book chapter
Publication Date:
2007
Published:
International: Springer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26045
Notes:
Chapter 5 in Barbara J. Kanninen (ed.), Valuing environmental amenities using stated choice studies: a common sense approach to theory and practice. Springer. 336 pages.
Escalada, M.M. (author / Visayas State University, Philippines)
Format:
Teaching material
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12090
Notes:
Handout 2 for Development Communication 132 course perhaps at Visayas State University, Philippines, where Monina Escalada taught in the Development Communication Department. 8 pages., How-to resource for pretesting and evaluating communication materials.
