Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10689
Notes:
Claude W. Gifford Collection. PACER Project, Claude W. Gifford Collection. 20 pages., Requests clearance for a questionnaire for pretesting in connection with a national study, "Public knowledge and attitudes toward agriculture and food." The study is sponsored by a non-profit organization, Professional Agricultural Communications Editorial Research (PACER). PACER is formed by six national professional agricultural communicator organizations in cooperation with the Office of Communication, U.S. Department of Agriculture. Survey questionnaire provided.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10688
Notes:
Claude W. Gifford Collection. PACER Project., Claude W. Gifford Collection. 9 pages., Proposes which of two national public research projects will include specific kinds and topics of survey questions. The projects involve Professional Agricultural Communications Editorial Research (PACER) and the National Opinion Research Center (NORC).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
Notes:
Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14434
Notes:
Published for the World Bank, Washington, D.C., Chapter 13 in Michael M. Cernea (ed.), Putting people first: sociological variables in rural development. Oxford University Press, New York/London. 430 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23928
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 1 page., "Mediawatch Brief" says Doordarshans audience research wing studied the impact of its rural development programs on rural households. "It then announced happily that 59 per cent of the rural audience in the country was watching its agriculture programme, and 48 per cent was watching Grameen Bharat." However, "rural households" in the study were located in eight cities.
