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2. All roads lead to the farmers market?: using network analysis to measure the orientation and central actors in a community food system through a case comparison of yolo and sacramento county, california
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fuchs‑Chesney, Jordana (author), Raj, Subhashni (author), Daruwalla, Tishtar (author), and Brinkley, Catherine (author)
- Format:
- Online article
- Publication Date:
- 2022-08-18
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12600
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Online
- Notes:
- 17 pages, Little is known about how farms and markets are connected. Identifying critical gaps and central hubs in food systems is of importance in addressing a variety of concerns, such as navigating rapid shifts in marketing practices as seen during the COVID-19 pandemic and related food shortages. The constellation of growers and markets can also reinforce opportunities to shift growing and eating policies and practices with attention to addressing racial and income inequities in food system ownership and access. With this research, we compare network methods for measuring centrality and sociospatial orientations in food systems using two of America’s most high-producing agricultural counties. Though the counties are adjacent, we demonstrate that their community food systems have little overlap in contributing farms and markets. Our findings show that the community food system for Yolo County is tightly interwoven with Bay Area restaurants and farmers’ markets. The adjacent county, Sacramento, branded itself as America’s Farm-to-Fork capital in 2012 and possesses network hubs focused more on grocery stores and restaurants. In both counties, the most central actors differ and have been involved with the community food system for decades. Such findings have implications beyond the case studies, and we conclude with considerations for how our methods could be standardized in the national agricultural census.
3. Big data in agriculture: does the new oil lead to sustainability?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lioutas, Evagelos D. (author) and Charatsari, Chrysanthi (author)
- Format:
- Journal article
- Publication Date:
- 2020-02
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12235
- Journal Title:
- Geoforum
- Journal Title Details:
- Vol. 109
- Notes:
- 3 pages, Big data represent a new productive factor (the "new oil" for advocates) that generates new realities in agriculture. By adding an extra "cyber" dimension to current farming systems, big data lead to the emergence of new, complex cyber-physical-social systems. However, our understanding of the sustainability of such systems is still at a rudimental stage. In this critical review we attempt to shed some light on this topic, by identifying and presenting some issues that put in doubt the sustainability of big data agriculture. By using a punctuated equilibria lens, we argue that despite their contribution to the economic and environmental performance of farming, big data act as a speciation mechanism. Hence, they lead to new forms of intraspecific, interspecific and intergeneric competition, thus putting at risk the most vulnerable players of the game. We conclude by pointing out that to holistically address the interrelation between big data and agricultural sustainability we need a hybrid research line, which will combine the qualities of both technology-oriented research and critical social science.
4. Climate change and the business reporter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sherman, Erik (author)
- Format:
- Article
- Publication Date:
- 2017
- Published:
- USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, AZ
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11700
- Notes:
- 2 pages., Online from publisher website., Author discusses some business impacts of climate change and offers suggestions for coverage by business and science writers.
5. Collaboration and commitment in a regional supermarket supply chain
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dunning, Rebecca (author)
- Format:
- Journal article
- Publication Date:
- 2016-07
- Published:
- USA: Food Systems Development Project of the Center for Transformative Action, an affiliate of Cornell Un, New Leaf Associates, Inc. Ithaca, NY 14850 USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08211
- Journal Title:
- Journal of Agriculture, Food Systems and Community Development
- Journal Title Details:
- 6 (4): 21-39
6. Consumer understanding of the produce supply chain is rare: how do you solve that?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Opinion
- Publication Date:
- 2022-02-10
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12996
- Notes:
- 4 pages
7. Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monika J.A. Schröder (author) and Morven G. McEachern (author)
- Format:
- Online journal article
- Publication Date:
- 2004-02-17
- Published:
- Untied Kingdom: Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10181
- Journal Title:
- International Journal of Consumer Studies
- Journal Title Details:
- 28(2) : 168-177
- Notes:
- 10 pages., Via online journal, Ethical attitudes in relation to meat purchases were studied among urban and rural consumers in Scotland. All subjects perceived at least some ethical issues in relation to animal production systems, in particular, systems keeping animals in close confinement. Welfare‐friendly production systems were viewed as adding value to a food, but this value was not necessarily realizable to producers if purchases occurred only when foods were on special offer. Statements made by individuals were often contradictory, revealing ambivalence, unresolved value conflicts and a general lack of involvement in the nature of meat production. A number of barriers to the establishment of stable attitudes and behaviours in relation to the ethical treatment of food animals were also identified. A key finding of the study is that individuals can hold two views on animal welfare. On the one hand, they may think as citizens influencing societal standards, and on the other, as consumers at the point of purchase. As citizens, they support the notion of animals being entitled to a good life; as meat consumers, they avoid the cognitive connection with the live animal. This paper explores both the citizen–consumer relationship and purchase strategies used by consumers to resolve value conflicts. Lessons for public and commercial policy are highlighted in the context of the Curry Report (2002) which advocates more effective market segmentation where markets are finely attuned to their customers, with the development of a number of assurance schemes discussed in the article.
8. Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Azima, Stevens (author) and Mundler, Patrick (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-21
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12641
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- V. 39
- Notes:
- 17 pages, Short food supply chains have become the focus of considerable research in the last two decades. However, studies so far remain highly localized, and claims about the economic and social advantages of such channels for farmers are not backed by large-scale empirical evidence. Using a web survey of 613 direct-market farmers across Canada, this article explores the potential economic and social benefits that farmers derive from participating in short food supply chains. We used multivariate analysis to test whether a farmer’s degree of involvement in direct food channels is positively correlated with levels of work enjoyment, social satisfaction, and economic satisfaction. The results indicate that, overall, direct-market farmers report high levels of occupational satisfaction, although work-related challenges persist, such as stress, excessive workloads, and competition. Farmer participation in short food chains was also a positive predictor of work enjoyment and economic satisfaction, but not of social satisfaction, as measured by the share of total farm sales attributable to direct selling. Net annual farm revenue, the share of direct food sales involving a middleman, age, and gender also correlated with one or more dimensions of occupational satisfaction.
9. Embracing sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Magazine article
- Publication Date:
- 2022-01
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13010
- Notes:
- 2 pages, article located on page 12 of digital edition.
10. Examining Consumers' Trust in the Food Supply Chain
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Robinson, R.H. Chadelle (author), Ruth, K. Taylor (author), and Easterly III, Tre, R.G. (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11778
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 18 pages, via online journal, Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% of the variance in the dependent variable at most. Direct engagement in agriculture was a positive predictor in trust across all four areas, and use of social media was a negative predictor for trust. Income and gender were also found to be predictors of trust in production agriculture, food processing, food retail, and food safety regulation. The findings from this study can be used to guide future communication to increase the level of trust in the food supply chain, which would also increase consumers’ purchasing intent.
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